7 Reasons You Need Digital Marketing for Your Medical Practice

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7 Reasons You Need Digital Marketing for Your Medical Practice

There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics. Any … Continue reading

5 Lesser-Known Google Analytics Features That Healthcare Marketers Should Use

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5 Lesser-Known Google Analytics Features That Healthcare Marketers Should Use

If you are a healthcare marketer, the odds are that web analytics is an important part of your toolkit. With its immense adoption in the market, chances are very bright that the tool you are using is Google Analytics. Undoubtedly, … Continue reading

10 Strategies for Creating a Competitive Edge for Your Dental Practice

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10 Strategies for Creating a Competitive Edge for Your Dental Practice

The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition among practices. You must have seen new dental clinics pop up in your area, promising a variety of new services and … Continue reading

Social Media Marketing For Dentists – The Ultimate Marketing Weapon?

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Social Media Marketing For Dentists – The Ultimate Marketing Weapon?

Social media can be intimidating to many dentists. However, the truth is, it can also be a significant and cost-effective marketing asset. Social media is ripe with opportunities for growing your practice, improving your reputation and spreading the word about … Continue reading

How to Gain and Retain Patients Through Referrals

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How to Gain and Retain Patients Through Referrals

If you are a medical practitioner, your goal is to make your practice grow, and growth means attracting new patients and retaining existing ones. Marketing and advertising tactics may prove time-consuming and expensive. Enter patient referrals. While you can use … Continue reading

6 Key Elements of a High-Performance Plastic Surgery Marketing Plan

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6 Key Elements of a High-Performance Plastic Surgery Marketing Plan

The drastic transformation of the customer journey means patients are now in the driver’s seat. Not only this ‒ informed and aware patients are taking the lead and steering the course of their treatment. With so many choices empowering them … Continue reading

Want to Increase Your Website’s Online Visibility? Medical SEO Is the Answer

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Want to Increase Your Website's Online Visibility? Medical SEO Is the Answer

For any medical practice with an online presence, the goal is to rank high in search engine results. If your website lands anywhere past the second page of Google, potential customers are unlikely to find it in their search. So, … Continue reading

10 Tips to Double Your Medical Practice Leads

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10 Tips to Double Your Medical Practice Leads

Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading

Dental Practice Marketing: The Dos and Don’ts of Patient Reviews

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Dental Practice Marketing: The Dos and Don'ts of Patient Reviews

Online reputation management is an essential part of your dental practice’s success. What your patients say about your practice online has a substantial impact on your bottom line. Consider these stats: 88 percent of patients read reviews to determine the … Continue reading

7 Questions to Ask Before Hiring Your Healthcare Marketing Agency

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7 Questions to Ask Before Hiring Your Healthcare Marketing Agency

Most medical practice owners usually think of hiring a marketing agency when their practice hits a fork in the road, and they need to make a decision. They could be facing one of the following scenarios: 1. They are either … Continue reading

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Is Your Healthcare Practice’s Website Ready for 2016?

There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics. Any … Continue reading