How Much Will a Bad Online Reputation Cost Your Medical Practice?

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How Much Will a Bad Online Reputation Cost Your Medical Practice?

Gone are the days of choosing your next healthcare provider based on a guidebook or personal recommendations. In a digitally connected world, it takes only a few seconds to pull up online reviews of the medical practice or practitioner that … Continue reading

How Critical is Voice Search for Healthcare SEO?

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How Critical is Voice Search for Healthcare SEO?

Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading

8 Ways to Handle Patient Complaints and Defuse Their Frustrations

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8 Ways to Handle Patient Complaints and Defuse Their Frustrations

2020 will see healthcare’s full transition to value-based reimbursement, so scoring low on the patient satisfaction surveys that payers send to patients will cost you. But how do you handle those patients who, no matter how nice you are, you … Continue reading

8 Tips to step up Twitter marketing game and engage patients

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8 Tips to step up Twitter marketing game and engage patients

Powerful patient relationships are the driving force behind your medical practice success. When your patients know, like and trust you, they are far more likely to buy your products and services and recommend them to friends and family. But how … Continue reading

14 Simple Ways to Ensure Patient Loyalty and Retention

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14 Simple Ways to Ensure Patient Loyalty and Retention

Patient loyalty is like sand in your hand. The more tightly you try to hold it, the more quickly it will trickle through your fingers. Retaining patients has never been an easy nut to crack, as all medical practice owners … Continue reading

5 Tips to Deliver First-class Patient Service Through Social Media

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5 Tips to Deliver First-class Patient Service Through Social Media

Social media patient service is not optional these days. Your patients will choose when to contact their healthcare providers, and through the channel that best suits them. Superior patient service is a key differentiator for healthcare practices, and social networks … Continue reading

Inconsistent Online Listings Hurt Your Patient Experience

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Inconsistent Online Listings Hurt Your Patient Experience

Even the tiniest of details matter when you are trying to attract new patients and drive business growth. Nothing highlights this better than one detail that is quite easy to overlook: your online business listings. Most medical marketers make the … Continue reading

11 Online Reputation Management Mistakes Doctors Cannot Afford to Make

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11 Online Reputation Management Mistakes Doctors Cannot Afford to Make

When marketing your medical practice, reputation is everything. A strong online presence is essential for any healthcare practitioner trying to advertise his or her services to the public. Patients, too, are tech-savvy customers who want to make informed decisions when … Continue reading

Why Online Reputation Management Is Necessary for Medical Practices

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Why Online Reputation Management Is Necessary for Medical Practices

There can be many reasons patients post negative reviews online. Sometimes they resort to nasty comments just to get services. Other times, patients with whom you have had an unpleasant interaction think they were in the right and decide to … Continue reading

What Are the Consequences of Poor Patient Service?

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What Are the Consequences of Poor Patient Service?

Patient service is the most important thing for your medical practice to get right. Excellent patient service can overcome poor marketing, but it is extremely difficult and very expensive to replace poor patient service with even the most delightful marketing. … Continue reading

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Best Tips for Writing Emails to Market Your Healthcare Practice

Gone are the days of choosing your next healthcare provider based on a guidebook or personal recommendations. In a digitally connected world, it takes only a few seconds to pull up online reviews of the medical practice or practitioner that … Continue reading