Is Your Medical Practice Website HIPAA-Compliant?

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Is Your Medical Practice Website HIPAA-Compliant?

An effective website is a foundation for any digital marketing strategy. However, for healthcare providers, having a great website is not enough – it also needs to be HIPAA-compliant. This means if you are using your practice website for either … Continue reading

Which Social Media Platform Is Best-Suited For Your Dental Practice?

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Which Social Media Platform Is Best-Suited For Your Dental Practice?

Chances are, your dental practice is on social media. Chances also are that you are not using it appropriately. Maybe you have a dull account with whatever social network was popular at the time you signed up, and you post … Continue reading

6 Key Design Elements of a Successful Medical Website

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6 Key Design Elements of a Successful Medical Website

Designing a medical practice website is not an easy task. Think back to the last time you searched for a medical practice online, only to discover that their website was stale, challenging to navigate and an esthetic nightmare. Did you … Continue reading

5 Key Metrics That Will Transform Your Physical Therapy Practice

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5 Key Metrics That Will Transform Your Physical Therapy Practice

Digital marketing has seen rapid growth in the past few years, but healthcare marketers still face significant challenges implementing and scaling an effective digital marketing strategy across their practice. Most notable among these obstacles is measuring the effectiveness of their … Continue reading

Multichannel Medical Marketing: Highway to a Successful Practice

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Multichannel Medical Marketing: Highway to a Successful Practice

According to a recently published study, an increasing number of U.S. customers spend more than five hours per day on their smartphones. In addition, when they are using their mobile devices, they open an average of nine apps. Do you … Continue reading

5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

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5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

The evolution of social networks is a story filled with awe and, to some extent, disbelief. It seems like yesterday when people were using Orkut, sending frivolous messages and sharing pictures with friends. And then Facebook happened. The world changed. … Continue reading

Top 10 Healthcare Marketing Trends For 2018

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Top 10 Healthcare Marketing Trends For 2018

With 2017 almost in the rear-view mirror, it is time to start thinking about how your healthcare marketing strategy will evolve in 2018. It is a wise thing to step back for a moment, analyze the success of last year’s … Continue reading

Best Practices for Driving Traffic to Your Dental Website

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Best Practices for Driving Traffic to Your Dental Website

“How do I drive more traffic to my dental practice website?” That thought crosses the mind of every dental practitioner at some point. Maybe you too have sunk time and effort into setting up your office, only to open up … Continue reading

How to Use Instagram to Promote Your Plastic Surgery Practice

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How to Use Instagram to Promote Your Plastic Surgery Practice

Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading

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How to Make SEO Work for Your Dental Practice

When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing way faster than they get a chance … Continue reading