The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition between practices. You must have seen new dental clinics pop up in your area, promising a variety of unique services and … Continue reading
In today’s fast, cutthroat business environment, marketing is breaking new ground as customer data continues to grow at a remarkable pace. Technology is evolving faster than we can keep up. Healthcare marketers are spending a sizable portion of their total … Continue reading
Word-of-mouth marketing continues to be one of the most effective marketing strategies for healthcare marketers. According to a Nielson study, nearly 92 percent of people trust recommendations from their family and friends more than other forms of advertising. Using word-of-mouth … Continue reading
How often have we heard “Content is king”? All of us have heard this multiple times, yet content remains more of a supporting actor in healthcare marketing instead of being the star that it is. But one can question: Have … Continue reading
In a world where smart devices like Alexa and Siri are becoming the norm, voice search has extended way beyond the home and into the pockets of tech-savvy people who now take this technology with them on the go. Smartphones … Continue reading
Whether you are managing a small dental practice or running a big hospital with multiple physical locations, you just cannot deny the importance of local search ranking of your dental practice on Google. Local SEO is critical to smaller dental … Continue reading
There is a lot of information available about how to attract new patients to your medical practice, but not much thought is given to patient retention. What most medical professionals do not seem to realize is that retaining a patient … Continue reading
Videos are captivating. According to a report, four out of the top-six online channels on which people watch video are social channels. In fact, your website visitors will stay longer if it has some video content. Google’s algorithms will love … Continue reading
In a world where your competitors are just a click away, meeting and exceeding patient expectations is the new marketing mantra. Today’s patients have access to an endless amount of information about your cosmetic surgery practice and the unique services … Continue reading
According to content marketing experts, content is one of the top factors that determine the ranking of your healthcare website. Therefore, the need for creating engaging content has increased now more than ever. However, what constitutes engaging content? Is there … Continue reading
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