The main reason for starting an online healthcare marketing strategy is to attract patients from the wide audience pool that is the Internet. Getting visitors to your healthcare practice’s website is one thing, but how can you convert those visitors … Continue reading
When was the last time you updated your healthcare website design? Like anything, website design evolves over time and every year establishes new trends. Unlike fashion, these trends are important because they help make site navigation easier for website visitors … Continue reading
When the legendary music artist Prince passed away this past Thursday, we learned about it through social media. Almost everyone was expressing their sadness and condolences online, from friends and family to local businesses. Social media has quickly become a … Continue reading
When it comes to creating online marketing content, it’s been stated over and over again that creating original content is important to all healthcare marketing strategies to generate interest and to help improve your practice’s search engine ranking. With originality … Continue reading
When you want to develop your healthcare practice’s social media accounts, you want to make sure it’s professional so you can build your brand and attract new patients, followers and referrals. To maintain your online reputation, it may seem like … Continue reading
Being in charge of a healthcare office, whether it’s a dental, medical, physical therapy or veterinary, is a full-time job. Having a healthcare marketing plan is essential to running your brand and expanding your practice, but with the daily concerns … Continue reading
If you’ve researched online marketing or healthcare Internet marketing ideas, you’ve also probably come across the term “brand loyalty.” While this is definitely a business term, it can also be applied to your medical, dental or veterinary practice. Building a … Continue reading
With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It’s obvious … Continue reading
Content creation strategies should definitely be part of any healthcare marketing plan. Not only will it help keep you on brand and on message, the right content strategy can also keep you organized and help you create content that really … Continue reading
Teaser: If you have a millennial in your life, you’ve probably already heard about Snapchat. This video and photo-sharing app is slowly gaining enough momentum to become the new social media platform of the day. If you have a millennial in … Continue reading
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