Why YouTube Should be A Part of Your Healthcare Marketing Strategy

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Why YouTube Should be A Part of Your Healthcare Marketing Strategy

In addition to being the number one search engine in the world with 86 percent of search engine market share, Google also owns the second-largest internet search engine: YouTube. According to Search Engine Journal, YouTube receives more than 2 billion … Continue reading

How Patients Choose Doctors and Why It’s Important for Marketing?

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There was a time, not long ago, when the Internet and smartphones had not yet put the whole world at our fingertips. Back then, the challenge of finding a new doctor sounded something like this: Ann: Do you happen to … Continue reading

Top 6 B2B Healthcare Marketing Strategies to Increase Market Share

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If you are unfamiliar with marketing lingo, you might not know that “B2B” means business-to-business. Then there’s “B2C,” which means business to consumer. The B2B market in global healthcare is estimated to reach $536.6 billion in revenue by the end … Continue reading

The Best Medical Marketing Tips You Will Read This Year

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The Best Medical Marketing Tips You Will Read This Year

In today’s increasingly complex world of digital communications, some healthcare practices find themselves drowning in a sea of questionable medical marketing advice from equally questionable sources. To complicate matters further, they are faced with an ocean of Internet-based, fly-by-night healthcare … Continue reading

Can you remove negative reviews on Google?

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Can you remove negative reviews on Google?

The answer is – NO! But there’s more to handling negative reviews on Google. Unfortunately, there is no standard method to remove negative reviews from any third-party review sites, including Google. However, this does not mean that you cannot do … Continue reading

3 Lesser-known Things About Healthcare Clinic Reputation Management

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3 Lesser-known Things About Healthcare Clinic Reputation Management

New patients aren’t just visiting medical websites any longer. Most of them prefer to find out about a local healthcare clinic through the Internet. They look up review sites, online directories, and check out social media platforms to get additional … Continue reading

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