Free Ideas for Healthcare Practice Marketing

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Free Ideas for Healthcare Practice Marketing

Getting the word out about your healthcare practice is one way to make sure it succeeds. Indeed, many aspects of your medical practice may depend on it. And what better way to promote your brand than to come up with … Continue reading

5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

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5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

The evolution of social networks is a story filled with awe and, to some extent, disbelief. It seems like yesterday when people were using Orkut, sending frivolous messages and sharing pictures with friends. And then Facebook happened. The world changed. … Continue reading

What Is Brand Perception and How Does it Impact Your Bottom Line?

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What Is Brand Perception and How Does it Impact Your Bottom Line?

“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading

6 Reasons Why Healthcare Marketers Should Work With Influencers

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6 Reasons Why Healthcare Marketers Should Work With Influencers

Businesses, including healthcare institutions, all around the world are making a strong return from influencer marketing, generating close to $6.50 in revenue for each $1 spent. In addition, influencer marketing is said to be among the fastest-growing online marketing channels, … Continue reading

25 Proven Marketing Strategies to Help Your Medical Practice Grow

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25 Proven Marketing Strategies to Help Your Medical Practice Grow

Like all other businesses, medical practices must implement marketing strategies for accomplishing their long-term and short-term goals. Most medical practices implement a mix of different marketing strategies with an aim to increase their cash flow, get an edge over competitors, … Continue reading

11 Things Patients Want From Their Doctors

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11 Things Patients Want From Their Doctors

Patients trust doctors with their health. When we think about the patient-doctor relationship in this light, we realize just how important it is for the relationship to be a healthy one. When the relationship is strong, your patient’s health will … Continue reading

A Complete Guide to Patient Retention at Your Medical Practice

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A Complete Guide to Patient Retention at Your Medical Practice

There is a lot of information available about how to attract new patients to your medical practice, but not much thought is given to patient retention. What most medical professionals do not seem to realize is that retaining a patient … Continue reading

Top 25 Ways to Attract More Patients to Your Medical Practice

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Top 25 Ways to Attract More Patients to Your Medical Practice

Marketing is essential to the success of any business, and medical practices are no exception. For a medical practice to grow, a doctor should see 30 to 50 new patients every month. Moreover, to attract new patients, a practice must … Continue reading

Increase Your Medical Practice Revenue By Up-Selling and Cross-Selling

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Increase Your Medical Practice Revenue By Up-Selling and Cross-Selling

Did you know that more than 60 percent of patients who are convinced of your quality would try more of your products or services when offered? The significance cross-selling and up-selling is underestimated in the healthcare industry. Medical practitioners can … Continue reading

How to Use Instagram to Promote Your Plastic Surgery Practice

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How to Use Instagram to Promote Your Plastic Surgery Practice

Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading

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Is Email Marketing Right for Your Healthcare Practice?

Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading