Healthcare Marketing Strategy: A Complete Guide

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Healthcare Marketing Strategy: A Complete Guide

The right marketing strategy for your healthcare company can greatly boost its presence and grow its customer base. A strategy built on solid principles and executed properly can generate a huge return on investment. Even if you plan to hire … Continue reading

21 Must-Read Medical Publications for Doctors

Posted on , last updated on 05/23/2023 by Practice Builders

5 Must-Read Medical Publications For Doctors

Doctors are always looking for top medical journals that provide the latest breakthroughs in medical research and opportunities to publish. So, which medical publications should you keep on your radar? We suggest searching and reviewing the 21 must-read healthcare publications … Continue reading

3 Google My Business Features for Doctors to Maximize Appointment Booking

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3 Google My Business Features for Doctors to Maximize Appointment Booking

You must already be familiar with Google My Business Marketing for doctors. If you aren’t, Google My Business is an effective way to claim your medical practice address (and presence) on Google. Wondering where does Google My Business Marketing Strategy … Continue reading

7 Healthcare Marketing 2020 Stats [And What They Mean To You]

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7 Healthcare Marketing 2020 Stats [And What They Mean To You]

You’ve probably seen headlines and blog articles using buzzwords like “healthcare marketing 2020” or “new trends in healthcare marketing,” and it can be challenging to decipher which blog is giving gems and who’s rinsed and repeated last year’s statistics as … Continue reading

Top 5 Healthcare SEO Trends You Must be Aware of in 2020

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Top 5 Healthcare SEO Trends You Must be Aware of in 2020

Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading

Why Is Avoiding Unethical Healthcare Marketing Best for You?

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Why Is Avoiding Unethical Healthcare Marketing Best for You?

Healthcare marketing is one job that is never done. There are always new campaigns to create and launch. New tricks to master and roll out. And new targets to chase down. The pressure that comes with seeing a return on … Continue reading

5 Ways to Strengthen Your Online Reputation in 2020

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5 Ways to Strengthen Your Online Reputation in 2020

Your medical practice’s online reputation is constantly evolving and redefined by every social media post, online review and blog post. When someone discovers your medical practice, he or she makes perceptions and buying decisions based on this online content. So … Continue reading

Don’t Just Manage Your Online Reputation; Take Charge of It!

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Don’t Just Manage Your Online Reputation; Take Charge of It!

If you do not control your brand image online, someone else will. These days, almost every transaction starts online. If existing or potential patients see harmful content about your medical practice in search engine results, you are taking a considerable … Continue reading

6 of the Best Healthcare Digital Marketing Strategies

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6 of the Best Healthcare Digital Marketing Strategies

There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital marketing strategy need to have a clear understanding of their … Continue reading

5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice Grow

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5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice Grow

You often hear that the world of healthcare marketing is changing. It is true, but shouldn’t we all be looking at this statement a little differently? The world of healthcare marketing has already changed. It is not a matter of … Continue reading

How Critical is Voice Search for Healthcare SEO?

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How Critical is Voice Search for Healthcare SEO?

Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading

6 Reasons Why Healthcare Marketers Should Work With Influencers

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6 Reasons Why Healthcare Marketers Should Work With Influencers

Businesses, including healthcare institutions, all around the world are making a strong return from influencer marketing, generating close to $6.50 in revenue for each $1 spent. In addition, influencer marketing is said to be among the fastest-growing online marketing channels, … Continue reading

Smart Content for Every Stage of the Marketing Funnel

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Smart Content for Every Stage of the Marketing Funnel

Consider this problem: You have built an amazing website, but the conversion rate is still very low. Or, you are regularly posting informative and unique blog posts, but they hardly seem to help drive patients to your dental practice. One … Continue reading

How Dental Practices Can Dominate Local SEO in 2019

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How Dental Practices Can Dominate Local SEO in 2019

Whether you are managing a small dental practice or running a big hospital with multiple physical locations, you just cannot deny the importance of local search ranking of your dental practice on Google. Local SEO is critical to smaller dental … Continue reading

Influencer Marketing: Big Impact Even With a Small Budget

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Influencer Marketing: Big Impact Even With a Small Budget

2019 is almost here and healthcare marketers are planning their strategy for the next year. Every medical practice wants to get its name out there and attract more and more patients. However, when you are a new practice with a … Continue reading

How to Report and Remove Fake Google Reviews About Your Practice

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How to Report and Remove Fake Google Reviews About Your Practice

Online reviews and ratings make a significant difference to your conversion rate because patients trust social proof more than paid advertising. According to a report, nearly 31 percent of people will spend more money when a business has excellent reviews, … Continue reading

Google Local Search Update: Why Online Reviews Matter for Your Practice

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Google Local Search Update: Why Online Reviews Matter for Your Practice

Google’s latest local search update has highlighted the importance of online reviews in a customer’s decision-making process. Your practice’s online reviews are one of the most reliable ways for potential patients to determine whether your practice is good or not. … Continue reading

5 Painless Ways to Attract New Patients to Your Chiropractic Practice

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5 Painless Ways to Attract New Patients to Your Chiropractic Practicee

Marketing your chiropractic practice may feel like a pain in the neck, but it’s necessary if you want to remain competitive and attract new patients to your office. We’ve got your back with five ideas you can use to market … Continue reading

How to Update Your Email Newsletter

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How to Update Your Email Newsletter

You may have heard that email newsletters are a healthcare Internet marketing strategy that’s dying, even though that assessment isn’t entirely accurate. It’s true that email newsletters are an older form of Internet marketing, but that doesn’t make them outdated; … Continue reading

Ammunition for Your Fight Against Declining Reimbursements

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Ammunition for Your Fight Against Declining Reimbursements

If recent cuts in reimbursements have you seeing red, you’re not alone. Many doctors have told us about their mounting, insurance reimbursement-related financial burdens and shared their frustrations. We recently spoke to a gastroenterologist who was distraught over the proposed … Continue reading

Take advantage of nontraditional healthcare marketing media.

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Take advantage of nontraditional healthcare marketing media.

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading

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