No, it’s not a typo. It’s an acronym for the mantra of the modern American consumer. It stands for So What, Who Cares, What’s In It For Me. And it means that, if you have any product or service to … Continue reading
The recession may be almost officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal? Thanks to the recession, most consumers have become … Continue reading
Many doctors and practitioners advertise their services in newspapers and magazines in an attempt to attract new patients. Many rely on the “expertise” of the writers and layout artists at the publication and some simply create their own do-it-yourself print … Continue reading
It’s been a difficult few years for the US economy and for many healthcare practices. Patients, riddled with fears about losing their jobs and homes, have been canceling appointments, elective procedures and even routine check-ups and necessary health maintenance at … Continue reading
We have met many physicians who are proud to say they don’t believe in marketing. They might as well be saying that they don’t believe in finance or technology or human resources – the basic tenets of running a business. … Continue reading
Teaser: It shouldn’t surprise you to learn that there’s a “black hole” in practice marketing that can be as devastating as any in the universe. It’s the black hole of lost phone calls and it’s costing practitioners a fortune… If … Continue reading
Are you using video to connect with your online audience? Did you know that video streaming on mobile phones increased 93% last year? Or that a new social network called Viddy already has over 22 million users who create and … Continue reading
Although most physicians need more patients, more referrals and more practice revenues, over 90% of them say they don’t need “marketing.” This reveals a fundamental lack of understanding about what marketing really is and what it can do for even … Continue reading
YouTube now gets over 3 billion video views every day. The power of online video is unmatched and still growing by leaps and bounds. People love watching videos for entertainment, insight and instruction. And virtually anyone can make a video … Continue reading
The best email subject lines are short, descriptive and give your patients a reason to open your message. Most email recipients ignore splashy, salesy or cheesy phrases, so avoid using them in subject lines. They won’t get opened. A recent … Continue reading
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