Often overlooked by healthcare practitioners and healthcare marketers is the power of public relations. Unlike advertising, public relations provides you with credible marketing messages that make your service benefits more believable to your target audience than anything they might read … Continue reading
Five Things to Avoid on Your Website Now that over 150 million American Internet users are looking for healthcare information online, just having a website is no longer enough. To make your website work for you, avoid these five common … Continue reading
There are times when you have to create a letter, a flyer or some other promotional piece quickly and without professional help. Whatever you generate will be much more effective if you manage to avoid these five most common writing … Continue reading
How does an inferior product succeed in the marketplace while a superior product falters or fails? Why are consumers willing to spend 50% more for a product that is essentially the same as its competitor or buy services that are … Continue reading
It’s one thing to talk with your patients face-to-face, and yet another thing to talk to patients or potential new patients via the written word. Many doctors, dentists and healthcare practitioners feel uncomfortable with this process or unqualified as professional … Continue reading
Before 2005, it’s unlikely you would have been asked such a question. Back then, only a handful of patients were reviewing and rating physicians and dentists. By 2010, the number of patient ratings online had reached well over 386,000. Since … Continue reading
What is branding and why do you need it? It’s a question doctors and dentists ask all the time. So let’s begin by defining what it is. At the most fundamental level, branding feeds our basic human need to distinguish … Continue reading
Today there are many ways to communicate with your patients. Although email and texting are faster and easier, they still need to guarantee patient privacy and ensure that patients will understand your messages without face-to-face interaction. Personal Heath Records, or … Continue reading
According to the American Medical Association’s subcommittee on health literacy, 22% of American adults are functionally illiterate, and another 27.5% are only marginally literate. So how do communicate with nearly half of American adults who are marginally or functionally illiterate? … Continue reading
Looking for an advertising or marketing strategy with a great track record and proven results for healthcare practices? Patient testimonials can give you added credibility, a closer connection to your target audience and some attention-getting marketing messages. Just be careful … Continue reading
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