One of the first steps every medical or dental practice should take when embarking on a strategic marketing program is identifying your target audience. Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) will be … Continue reading
Do you want to find or join a conversation on Google Plus? With hashtags preceding words or phrases, you can easily connect with your patients and their conversations by making searches on Google. Following Twitter’s use of hashtags, Google now … Continue reading
According to the 2013 Local Consumer Review Survey, 35 percent of patients now look for their doctors online. And 67 percent of them read at least six reviews before they form their opinion regarding a particular physician. More than half … Continue reading
Hummingbird is the name of Google’s latest search algorithm. According to the search engine company, you can expect better search results from this new algorithm. While the search algorithm change was announced only in September 2013, Google had already began … Continue reading
What most SEO resources feared would come has finally arrived: Google has eliminated keyword data. This is one of those instances where Peter Griffin of TV’s Family Guy would say, “You know what really grinds my gears? Google encrypting all … Continue reading
Here are some simple, nontechnical pointers to help you achieve improved medical/dental marketing-based SEO outcomes. SEO, or search engine optimization, is techno-talk for improving a website’s visibility by improving its position in search engine results. This improvement will lead to … Continue reading
Did you know that the healthcare industries in the U.S. and Europe are actively pursuing social media outlets in promoting their business? While many doctors and dentists are somewhat cautious about joining the trend, it can’t be denied that social … Continue reading
The power of online video is unmatched and still growing by leaps and bounds. People love watching videos for entertainment, insight and instruction. YouTube now gets well over 3 billion video views every day. And virtually anyone can make a … Continue reading
One of the best ways to stay in touch with your patient base is the newsletter. But not one of those canned “off the shelf” medical, dental or physical therapy newsletters you simply just place your logo on. We’re talking … Continue reading
Phone Answering Skills Critical for Health Practices First impressions are vital for any business, and your practice is no different. Your office staff is the first impression and the first point of contact for new and prospective patients, and that … Continue reading
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