With all the demands of your rigorous schedule, seeing one patient after another, the constant clamor for your attention can get to be too much. To take care of yourself, and therefore enable you to take better care of your … Continue reading
As a medical professional, retiring is not as simple as riding off into the sunset. You may well get to that sunset ride, but to make sure it’s undisturbed by any loose ends –particularly any that could lead to allegations … Continue reading
Healthcare marketing helps you nurture relationships with existing patients and help new patients find you. The concept is simple enough, but with all the forms of media out there, it can be overwhelming to know how to get into action. … Continue reading
While you want to improve your eye care practice marketing, no patient wants to feel like your practice is out for his/her money by pushing multiple pair sales. At the same time, there are real reasons a patient may want … Continue reading
Medical marketing may get you thinking about websites, social media and email campaigns, and while those are all important components, there’s no substitute for the power of a good doctor-patient relationship. Not only is a good doctor-patient relationship a good … Continue reading
An email marketing campaign is a great opportunity for healthcare practices, but to make your campaigns successful, you need to pay attention to how it does after you hit “send.” Tracking the success of your emails helps you make your … Continue reading
When it comes to marketing your medical practice, you have a lot of choices. There are so many strategies you can use – including using medical marketing companies – to connect with patients. Most physicians don’t know where to start. … Continue reading
Are you struggling with your medical or dental practice’s overall online marketing plan? It may be because you haven’t developed your brand yet. Creating a brand for your business, be it retail or healthcare, will help direct your company and … Continue reading
Do you have a content strategy in place for your healthcare practice? Even in 2016, content still ranks high as an effective healthcare marketing strategy. If you’re looking for ways to use content to draw potential patients to your website, … Continue reading
Mindfulness and “being present” are popular catch-phrases. You probably see these terms and ideas come up a lot in both medical and lifestyle content. There’s definitely something to be said about remaining “in the moment,” and this is a strategy … Continue reading
