Should Instagram Be Part of Your Social Media Strategy?

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Should Instagram Be Part of Your Social Media Strategy?

Since the rise of Facebook, social media networks continue to grow and expand. If you’re using social media as part of your healthcare marketing strategy, it’s important to understand the new social networking sites that launch and how they can … Continue reading

5 Reasons For Reading Your Online Patient Reviews

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5 Reasons For Reading Your Online Patient Reviews

Now that more patients face rising out-of-pocket healthcare costs due to higher premiums and higher deductibles, more are searching the Internet for medical care, comparing reviews, practitioners and practices before they make buying decisions. Like it or not, today’s healthcare … Continue reading

Your Healthcare Marketing Guide to Twitter

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Your Healthcare Marketing Guide to Twitter

Using social media as part your healthcare marketing strategy is an effective way to generate interest in your healthcare practice and connect with your patients. Even if you use social media in your personal life, there are different strategies to … Continue reading

Things to Consider When Updating Your Healthcare Site

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Things to Consider When Updating Your Healthcare Site

In a constantly evolving technological world, it’s important to keep the website for your medical or dental practice up-to-date. And while updating an outdated practice website is a solid healthcare marketing strategy, there are important steps to remember to ensure … Continue reading

How to Create Engaging Content

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How to Create Engaging Content

As we’ve discussed before, content is an important part of any healthcare marketing strategy. From your healthcare website design and blog entries to newsletters and social media updates, there’s a lot of content that needs to be created to effectively … Continue reading

How to Update Your Email Newsletter

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How to Update Your Email Newsletter

You may have heard that email newsletters are a healthcare Internet marketing strategy that’s dying, even though that assessment isn’t entirely accurate. It’s true that email newsletters are an older form of Internet marketing, but that doesn’t make them outdated; … Continue reading

New Ways to Communicate with Patients

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New Ways to Communicate with Patients

Like technology and scientific discovery in the medical field, the Internet is ever-evolving – there are always new discoveries made or new applications created that make things better or easier to do. The rise in Internet communications has given way … Continue reading

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Does Your Practice Need a Podcast?

Like technology and scientific discovery in the medical field, the Internet is ever-evolving – there are always new discoveries made or new applications created that make things better or easier to do. The rise in Internet communications has given way … Continue reading