New Ways to Communicate with Patients

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New Ways to Communicate with Patients

Like technology and scientific discovery in the medical field, the Internet is ever-evolving – there are always new discoveries made or new applications created that make things better or easier to do. The rise in Internet communications has given way … Continue reading

Why You Need to Start Healthcare Content Marketing

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Why You Need to Start Healthcare Content Marketing

Content marketing is an online marketing strategy that doctors, dentists and vets alike should consider adding to their healthcare marketing plan. Put plainly, content marketing is a way to strategize your posts so that they are valuable, relevant and consistent … Continue reading

Should You Use Internet Ads to Promote Your Healthcare Practice?

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Should You Use Internet Ads to Promote Your Healthcare Practice?

If you’re just starting to create healthcare marketing strategies for your dental or medical practice, trying to decide where to begin can sometimes be overwhelming. From social media sites to blogging to developing a new design for your website, where … Continue reading

Why Google+ Belongs in Your Healthcare Marketing Strategy

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Why Google+ Belongs in Your Healthcare Marketing Strategy

When it comes to social networks, Google+ is often overlooked and ignored by doctors and dentists. With over 300 million active users, Google+ is still relatively new to the social network space, overshadowed by hugely popular networks such as Facebook … Continue reading

Ammunition for Your Fight Against Declining Reimbursements

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Ammunition for Your Fight Against Declining Reimbursements

If recent cuts in reimbursements have you seeing red, you’re not alone. Many doctors have told us about their mounting, insurance reimbursement-related financial burdens and shared their frustrations. We recently spoke to a gastroenterologist who was distraught over the proposed … Continue reading

Why Blogging is Key to Your Healthcare Marketing Strategy

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Why Blogging is Key to Your Healthcare Marketing Strategy

Blogging: What was once considered an online confessional has now evolved into an effective marketing strategy for doctors and dentists. If you haven’t included blogging as part of your healthcare marketing strategy, now is the time to start. Many practices … Continue reading

How to Increase Your Referrals the Easy Way

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How to Increase  Your Referrals the Easy Way

Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients can be a potential goldmine of referrals. And to make … Continue reading

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When Should You Use PR For Your Practice?

Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients can be a potential goldmine of referrals. And to make … Continue reading