How to Create Engaging Content

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How to Create Engaging Content

As we’ve discussed before, content is an important part of any healthcare marketing strategy. From your healthcare website design and blog entries to newsletters and social media updates, there’s a lot of content that needs to be created to effectively … Continue reading

How to Update Your Email Newsletter

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How to Update Your Email Newsletter

You may have heard that email newsletters are a healthcare Internet marketing strategy that’s dying, even though that assessment isn’t entirely accurate. It’s true that email newsletters are an older form of Internet marketing, but that doesn’t make them outdated; … Continue reading

Gain More Social Media Followers in 5 Easy Steps

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Gain More Social Media Followers in 5 Easy Steps

Most medical and dental practices have set up social media accounts by now as a way to market themselves as part of their healthcare marketing strategy. Even if you’ve had your social media accounts for a few years or a … Continue reading

Is Your Staff Up for the Task?

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Is Your Staff Up for the Task?

We’ve already talked about running your healthcare practice like a business to create a brand that will help consistently and effectively market your medical, dental or veterinary practice. The next important thing when it comes to successful healthcare practice marketing … Continue reading

New Ways to Communicate with Patients

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New Ways to Communicate with Patients

Like technology and scientific discovery in the medical field, the Internet is ever-evolving – there are always new discoveries made or new applications created that make things better or easier to do. The rise in Internet communications has given way … Continue reading

Why You Need to Start Healthcare Content Marketing

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Why You Need to Start Healthcare Content Marketing

Content marketing is an online marketing strategy that doctors, dentists and vets alike should consider adding to their healthcare marketing plan. Put plainly, content marketing is a way to strategize your posts so that they are valuable, relevant and consistent … Continue reading

Should You Use Internet Ads to Promote Your Healthcare Practice?

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Should You Use Internet Ads to Promote Your Healthcare Practice?

If you’re just starting to create healthcare marketing strategies for your dental or medical practice, trying to decide where to begin can sometimes be overwhelming. From social media sites to blogging to developing a new design for your website, where … Continue reading

Why Google+ Belongs in Your Healthcare Marketing Strategy

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Why Google+ Belongs in Your Healthcare Marketing Strategy

When it comes to social networks, Google+ is often overlooked and ignored by doctors and dentists. With over 300 million active users, Google+ is still relatively new to the social network space, overshadowed by hugely popular networks such as Facebook … Continue reading

Ammunition for Your Fight Against Declining Reimbursements

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Ammunition for Your Fight Against Declining Reimbursements

If recent cuts in reimbursements have you seeing red, you’re not alone. Many doctors have told us about their mounting, insurance reimbursement-related financial burdens and shared their frustrations. We recently spoke to a gastroenterologist who was distraught over the proposed … Continue reading

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