Who is Gen Z? Gen Z includes adults born between 1997 and 2012. They make up 27% of the U.S. population, or about 72 million people. As the oldest members of this new generation of consumers are just turning 25, … Continue reading
How Can You Make the Best Use of Local SEO Strategies in Healthcare? It’s no secret that the vast majority of private healthcare practices rely on attracting patients who live or work within their local geographic areas. By the same … Continue reading
If you are unfamiliar with marketing lingo, you might not know that “B2B” means business-to-business. Then there’s “B2C,” which means business to consumer. The B2B market in global healthcare is estimated to reach $536.6 billion in revenue by the end … Continue reading
It seems that telehealth services are suffering from a provider adoption problem. Despite the fact that nearly 80% of all patients say they are interested in trying telehealth, physician adoption of telemedicine services is, so far at least, extremely low. … Continue reading
The one thing that virtually all dentists have in common, is the need for sound dental marketing ideas that will attract a steady stream of new patients to the practice. There’s just one problem… You are a dentist, not a … Continue reading
In today’s increasingly complex world of digital communications, some healthcare practices find themselves drowning in a sea of questionable medical marketing advice from equally questionable sources. To complicate matters further, they are faced with an ocean of Internet-based, fly-by-night healthcare … Continue reading
If there is one thing that nearly all healthcare providers can agree on, it’s the need to attract more patients. Providers share a collective desire to help as many people as possible, achieve and maintain good health. Within today’s digital … Continue reading
The population is growing, the COVID-19 pandemic is not a thing of the past, and this growing population still needs doctors. Therefore, failing to attract patients is a common issue for medical practices – a clear sign of gaps in … Continue reading
Marketing helps you attract prospects, prospects become patients, and patients give you revenue. However, nursing home marketing is much more than just putting your brand name out there. It is an integral part of establishing your brand image and generating … Continue reading
As a small dental practice owner, the goal is growing the count of new patients — that’s the name of the game!! Even if you have built up a loyal patient base, new patients are crucial to scaling your dental … Continue reading
