3 Ways Technology Is Redesigning Healthcare

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3 Ways Technology Is Redesigning Healthcare

For many medical practices and hospitals, improving patient experience is a never-ending process. Balancing the demands associated with running a medical practice, patient care and rising admin costs is complicated. However, recent advances in technology have made it easier to … Continue reading

Top 5 Healthcare SEO Trends You Must be Aware of in 2020

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Top 5 Healthcare SEO Trends You Must be Aware of in 2020

Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading

Why Is Content Marketing the Best Bet for a Medical Practice?

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Why Is Content Marketing the Best Bet for a Medical Practice?

It seems marketing and brand promotions are everywhere. Sometimes blocking us from watching YouTube content, and sometimes disguised as blog posts with titles like “11 Secrets to Succeed Overnight,” marketing is becoming harder to run away from. In the middle … Continue reading

7 Guaranteed Ways to Promote Your Medical Practice in 2020

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7 Guaranteed Ways to Promote Your Medical Practice in 2020

How do you know which is the most effective way? If you are a medical practice owner, you must be looking for effective ways to promote your medical practice. You must be keen to learn more about healthcare marketing – … Continue reading

9 Ways Physicians Can Promote Positive Word-of-Mouth

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9 Ways Physicians Can Promote Positive Word-of-Mouth

Word-of-mouth is more critical than ever in the healthcare industry. Online reviews are available for every specialty, and according to a study by BrightLocal, nearly 9 in 10 customers read online reviews, and 72 percent use positive reviews to determine … Continue reading

How to Improve Physician Social Media Marketing ROI

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How to Improve Physician Social Media Marketing ROI

You have implemented a physician social media marketing strategy – but is it useful? Quantifying the return on investment (ROI) for social media campaigns is difficult for healthcare marketers. While many medical practices are increasing their presence and investments on … Continue reading

1Principles of Ethical Marketing

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1Principles of Ethical Marketing

Did you know that almost 92 percent of millennials are more likely to buy products from ethical brands? Or that nearly 82 percent of customers believe ethical brands outperform brands that lack ethics? These are some of the many findings … Continue reading

5 Ways to Strengthen Your Online Reputation in 2020

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5 Ways to Strengthen Your Online Reputation in 2020

Your medical practice’s online reputation is constantly evolving and redefined by every social media post, online review and blog post. When someone discovers your medical practice, he or she makes perceptions and buying decisions based on this online content. So … Continue reading

Free Ideas for Healthcare Practice Marketing

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Free Ideas for Healthcare Practice Marketing

Getting the word out about your healthcare practice is one way to make sure it succeeds. Indeed, many aspects of your medical practice may depend on it. And what better way to promote your brand than to come up with … Continue reading

Why Does Your Dental Practice Need a Marketing Agency?

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Why Does Your Dental Practice Need a Marketing Agency?

Whether you are starting out with your dental practice or you own a well-established facility, this question will always arise at some point: “Should I do my digital marketing in-house or through a dental practice marketing agency?” Building an in-house … Continue reading

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