Is your style of writing getting in the way of effective doctor-patient and marketing communications? Here is how you can improve your written communications… Learn to Write Using the Active Voice There is far too much passive writing in healthcare. … Continue reading
Now that 80 percent of American consumers are turning to the Internet for healthcare and provider information, it’s critically important for you to have a website that is both patient-friendly and informative. Patients want information they can trust and you … Continue reading
Has your practice experienced a decline in patient visits, new patients and new patient inquiries? Have you seen an increase in cancellations or no-shows? Here are three things you can do to help ensure your patients’ satisfaction and loyalty. Build … Continue reading
About one-quarter (25 percent) of patients leave medical practices every year for reasons that may be unknown to practitioners until complaints or poor reviews appear online. Here are four ways you can stimulate more positive online reviews: 1) Patient satisfaction … Continue reading
Whether you are a physician, dentist or veterinarian, there are two basic styles of marketing messaging in healthcare. One is focused on the marketer and the other is focused on the patient or person you are marketing to. Whether you … Continue reading
Today’s healthcare patient wants confirmation that they are making the right decision and they trust the opinions of other consumers, especially those who have had personal experiences. But an anonymous quote on a website is quite different than seeing a … Continue reading
Most experts agree that the average American reads at a 7th- or 8th-grade level. Yet, most doctors, nurses and other healthcare providers write at an 11th- or 12th-grade level. So chances are pretty high that you and your staff are … Continue reading
Teaser: There is no better or more readily available source of new client referrals than your current clients. Current clients have firsthand experience with you, your staff and your practice. Current happy clients can be your best ambassadors. The only … Continue reading
There is no better or more readily available source of new patient referrals than your current patients. Current patients have firsthand experience with you, your staff and your practice. Current happy patients can be your best ambassadors. The only caveat: … Continue reading
You probably don’t realize that your style of writing is getting in the way of effective doctor-patient communications and would probably earn you no more than a C-minus grade in high-school English. Here are three big reasons why and three … Continue reading
