Google Unveils Hashtag Search – #HealthcareMarketing

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Google Unveils Hashtag Search – #HealthcareMarketing

Do you want to find or join a conversation on Google Plus? With hashtags preceding words or phrases, you can easily connect with your patients and their conversations by making searches on Google. Following Twitter’s use of hashtags, Google now … Continue reading

Healthcare Practitioners’ Online Reputation – What Do the Numbers Say?

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Healthcare Practitioners’ Online Reputation – What Do the Numbers Say?

According to the 2013 Local Consumer Review Survey, 35 percent of patients now look for their doctors online. And 67 percent of them read at least six reviews before they form their opinion regarding a particular physician. More than half … Continue reading

Things You Need to Know about Google’s “Hummingbird”

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Things You Need to Know about Google’s “Hummingbird”

Hummingbird is the name of Google’s latest search algorithm. According to the search engine company, you can expect better search results from this new algorithm. While the search algorithm change was announced only in September 2013, Google had already began … Continue reading

Good-bye, Google Keyword Data; Hello, Secure Search

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Good-bye, Google Keyword Data; Hello, Secure Search

What most SEO resources feared would come has finally arrived: Google has eliminated keyword data. This is one of those instances where Peter Griffin of TV’s Family Guy would say, “You know what really grinds my gears? Google encrypting all … Continue reading

SEO Tips to Boost Your Healthcare Marketing Success

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SEO Tips to Boost Your Healthcare Marketing Success

Here are some simple, nontechnical pointers to help you achieve improved medical/dental marketing-based SEO outcomes. SEO, or search engine optimization, is techno-talk for improving a website’s visibility by improving its position in search engine results. This improvement will lead to … Continue reading

Advantages of Using Social Media in a Healthcare Practice

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Advantages of Using Social Media in a Healthcare Practice

Did you know that the healthcare industries in the U.S. and Europe are actively pursuing social media outlets in promoting their business? While many doctors and dentists are somewhat cautious about joining the trend, it can’t be denied that social … Continue reading

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How to Choose the Right Social Media Platforms for Your Practice

You may be tempted to stop marketing your healthcare practice once the Affordable Care Act fully kicks in next year, believing it will bring more new patients than you can handle. That’s fine if you don’t care which patients you … Continue reading