How to stand apart from competitors and position yourself as the expert in your area

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How to stand apart from competitors and position  yourself as the expert in your area

As a doctor, dentist, physical therapist or any healthcare practitioner you are in the unique position of being easily regarded as an expert in your area of specialty or subspecialty. You have knowledge that’s well beyond the vast majority of … Continue reading

The New Plagiarism: Is Your Web Content Hurting Your Online Ranking?

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The New Plagiarism: Is Your Web Content Hurting Your Online Ranking?

If your website was created by one of the many healthcare-specific web design and hosting companies, it may contain templated or boilerplate content that was intentionally plagiarized from another website. If your content is exactly the same content as websites … Continue reading

How to use public relations to your practice marketing advantage

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How to use public relations to your practice marketing advantage

Often overlooked by healthcare practitioners and healthcare marketers is the power of public relations. Unlike advertising, public relations provides you with credible marketing messages that make your service benefits more believable to your target audience than anything they might read … Continue reading

The Ultimate Power of Branding and Marketing for All Industries INCLUDING Healthcare!

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The Ultimate Power of Branding and  Marketing for All Industries INCLUDING Healthcare!

How does an inferior product succeed in the marketplace while a superior product falters or fails? Why are consumers willing to spend 50% more for a product that is essentially the same as its competitor or buy services that are … Continue reading

How to Communicate More Effectively With Patients Through Marketing

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How to Communicate More Effectively With Patients  Through Marketing

It’s one thing to talk with your patients face-to-face, and yet another thing to talk to patients or potential new patients via the written word. Many doctors, dentists and healthcare practitioners feel uncomfortable with this process or unqualified as professional … Continue reading

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3 New Ways to Promote Your Practice

The power of online video is unmatched and still growing by leaps and bounds. People love watching videos for entertainment, insight and instruction. YouTube now gets well over 3 billion video views every day. And virtually anyone can make a … Continue reading