Healthcare marketing is one job that is never done. There are always new campaigns to create and launch. New tricks to master and roll out. And new targets to chase down. The pressure that comes with seeing a return on … Continue reading
Online reputation management is a high-value activity with a direct impact on your marketing, your patient service and your revenue. Take the time to develop a reputation management strategy that can help you achieve clear medical practice goals and maximize … Continue reading
You have implemented a physician social media marketing strategy – but is it useful? Quantifying the return on investment (ROI) for social media campaigns is difficult for healthcare marketers. While many medical practices are increasing their presence and investments on … Continue reading
If you’re not vigilantly monitoring and continuously improving your medical practice’s online reputation, you could be sending potential patients to competitors who are. You cannot control what others say about your healthcare brand online, but you can manage how your … Continue reading
Did you know that almost 92 percent of millennials are more likely to buy products from ethical brands? Or that nearly 82 percent of customers believe ethical brands outperform brands that lack ethics? These are some of the many findings … Continue reading
A website can’t succeed by excelling just in content or design. It also needs to have an appealing layout that feeds into its user experience and functionality and complements your content. Your website also needs to communicate with your target … Continue reading
Your medical practice’s online reputation is constantly evolving and redefined by every social media post, online review and blog post. When someone discovers your medical practice, he or she makes perceptions and buying decisions based on this online content. So … Continue reading
As healthcare marketing experts say, “Social networks may be appealing, but search will pay your bills.” This statement highlights the importance of search results. Regardless of whether or not you have a strong social media presence, if you cannot make … Continue reading
Online reviews are reliable and one of the most effective ways to drive potential patients to your medical practice. Sure, you can spend hundreds or thousands of dollars trying to take your practice to the top of search engine results … Continue reading
Getting the word out about your healthcare practice is one way to make sure it succeeds. Indeed, many aspects of your medical practice may depend on it. And what better way to promote your brand than to come up with … Continue reading
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