The power of online video is unmatched and still growing by leaps and bounds. People love watching videos for entertainment, insight and instruction. YouTube now gets well over 3 billion video views every day. And virtually anyone can make a … Continue reading
One of the best ways to stay in touch with your patient base is the newsletter. But not one of those canned “off the shelf” medical, dental or physical therapy newsletters you simply just place your logo on. We’re talking … Continue reading
Phone Answering Skills Critical for Health Practices First impressions are vital for any business, and your practice is no different. Your office staff is the first impression and the first point of contact for new and prospective patients, and that … Continue reading
As a doctor, dentist, physical therapist or any healthcare practitioner you are in the unique position of being easily regarded as an expert in your area of specialty or subspecialty. You have knowledge that’s well beyond the vast majority of … Continue reading
If your website was created by one of the many healthcare-specific web design and hosting companies, it may contain templated or boilerplate content that was intentionally plagiarized from another website. If your content is exactly the same content as websites … Continue reading
Often overlooked by healthcare practitioners and healthcare marketers is the power of public relations. Unlike advertising, public relations provides you with credible marketing messages that make your service benefits more believable to your target audience than anything they might read … Continue reading
Five Things to Avoid on Your Website Now that over 150 million American Internet users are looking for healthcare information online, just having a website is no longer enough. To make your website work for you, avoid these five common … Continue reading
There are times when you have to create a letter, a flyer or some other promotional piece quickly and without professional help. Whatever you generate will be much more effective if you manage to avoid these five most common writing … Continue reading
How does an inferior product succeed in the marketplace while a superior product falters or fails? Why are consumers willing to spend 50% more for a product that is essentially the same as its competitor or buy services that are … Continue reading
It’s one thing to talk with your patients face-to-face, and yet another thing to talk to patients or potential new patients via the written word. Many doctors, dentists and healthcare practitioners feel uncomfortable with this process or unqualified as professional … Continue reading
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