The Three Most Important Words in Marketing

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The Three Most Important Words in Marketing

The Three Most Important Words in Marketing Test. Track. Adjust. They are the three most important words because they summarize neatly and succinctly what marketing is really about. Let’s take a closer look at what they mean in marketing terms. Test – … Continue reading

Practice Builders’ Strategic Growth and Marketing Workshop in San Diego

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Practice Builders’ Strategic Growth and Marketing Workshop in San Diego

Don’t miss your chance to get the strategies that are working–even in this tough economy–at the Practice Builders’ Strategic Growth and Marketing Workshop coming to San Diego February 18-19, 2011. When you register by February 11th, you will pay only $795 … Continue reading

Receive a $200 Apple Gift Card When You Attend a Practice Success Workshop in Orlando!

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Receive a $200 Apple Gift Card When You Attend a Practice Success Workshop in Orlando!

Don’t miss your chance to get the strategies that are working–even in this tough economy–at the Practice Builders’ Strategic Growth and Marketing Workshop coming to Orlando on February 18-19, 2011. When you register by February 11th, you will pay only $795 … Continue reading

Can Your Target Audience Read?

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Can Your Target Audience Read?

According to the American Medical Association’s subcommittee on health literacy, only 35% of physicians know anything about literacy in America. Which means that nearly two-thirds of doctors don’t know that 22% of adult Americans are functionally illiterate and another 27.5% … Continue reading

Healthcare Practice Marketing Using the Internet to Market Your Practice

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Healthcare Practice Marketing Using the Internet to Market Your Practice

Healthcare Practice Marketing Using the Internet to Market Your Practice How do you effectively use the Internet to market your healthcare practice? Do you need just a website, or do you need a web strategy? Jonathan Vidal, Senior Director of … Continue reading

Practice Builders’ Strategic Growth and Marketing Workshop- Raleigh!

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Practice Builders’ Strategic Growth and Marketing Workshop- Raleigh!

Don’t miss your chance to get the strategies that are working–even in this tough economy–at the Practice Builders’ Strategic Growth and Marketing Workshop coming to Raleigh, NC on February 11-12, 2011. When you register by February 7th, you will pay … Continue reading

Your Practice Needs Your Attention

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Your Practice Needs Your Attention

Look at Your Practice Through Your Patients’ Eyes Has your practice experienced a decline in patient visits, new patients and new patient inquiries? Have you seen an increase in cancellations and no-shows? Would you like to know how some practitioners … Continue reading

Medical Practice Marketing- Why You Should Brand Your Medical Practice

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Medical Practice Marketing- Why You Should Brand Your Medical Practice

Medical Practice Marketing- Why You Should Brand Your Medical Practice How do you brand your medical practice so that patients understand the unique benefits you offer and why you are the best practitioner to help them? Why you should develop … Continue reading

Medical Practice Marketing How to Convert Patient Inquiries and Track Your Marketing

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Medical Practice Marketing How to Convert Patient Inquiries and Track Your Marketing

[youtube=http://www.youtube.com/watch?v=guLl7FJxbCU] Converting the highest possible percentage of new patient inquiries and tracking where those calls are coming from is especially imperative in a tough economy. Lori Waltz, Practice Builders Training Program Consultant, discusses how to overcome objections, answering the “Why … Continue reading

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How to Craft Emails Your Patients Will Read

[youtube=http://www.youtube.com/watch?v=guLl7FJxbCU] Converting the highest possible percentage of new patient inquiries and tracking where those calls are coming from is especially imperative in a tough economy. Lori Waltz, Practice Builders Training Program Consultant, discusses how to overcome objections, answering the “Why … Continue reading