8 Tactics to Make Patients Trust Your Brand in 2018

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8 Tactics to Make Patients Trust Your Brand in 2018

Did you know that more than 67 percent of new business owners fail within their first year? And of the 33 percent of business owners who somehow survive their first year, only 5 percent manage to survive in business after … Continue reading

7 Proven Ways to Make Patients Fall in Love With Your Practice

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7 Proven Ways to Make Patients Fall in Love With Your Practice

The Harvard Business Review recently surveyed thousands of customers to understand their service priorities. It was found that customers desired “an effortless experience” the most. The same outcomes can be applied to the healthcare community, where patients are our valuable … Continue reading

Top 10 Healthcare Marketing Trends For 2018

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Top 10 Healthcare Marketing Trends For 2018

With 2017 almost in the rear-view mirror, it is time to start thinking about how your healthcare marketing strategy will evolve in 2018. It is a wise thing to step back for a moment, analyze the success of last year’s … Continue reading

5 Trends Healthcare Content Marketers Need to Conquer

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5 Trends Healthcare Content Marketers Need to Conquer

With competition in the medical field intensifying, it is important for medical practices to come up with sophisticated marketing strategies to help reach potential patients. One of the best ways for medical practices to do this is by using content … Continue reading

10 Strategies for Creating a Competitive Edge for Your Dental Practice

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10 Strategies for Creating a Competitive Edge for Your Dental Practice

The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition among practices. You must have seen new dental clinics pop up in your area, promising a variety of new services and … Continue reading

10 Tips to Double Your Medical Practice Leads

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10 Tips to Double Your Medical Practice Leads

Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading

7 Questions to Ask Before Hiring Your Healthcare Marketing Agency

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7 Questions to Ask Before Hiring Your Healthcare Marketing Agency

Most medical practice owners usually think of hiring a marketing agency when their practice hits a fork in the road, and they need to make a decision. They could be facing one of the following scenarios: 1. They are either … Continue reading

Medical Practice Marketing: The Art and Science of Storytelling

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Medical Practice Marketing: The Art and Science of Storytelling

Storytelling is an age-old means of transferring knowledge. Most stories we heard when we were children were passed down from our parents or grandparents and from one generation to the other. Storytelling is a great communication tool that has been … Continue reading

10 Online Reputation Management Rules for Physicians

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10 Online Reputation Management Rules for Physicians

With the rise of the Internet, medical practices have to change the way they manage their online reputation. A massive amount of information gets shared on the Internet every day, which makes it very difficult to monitor what is being … Continue reading

Google Local Search Update: Why Online Reviews Matter for Your Practice

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Google Local Search Update: Why Online Reviews Matter for Your Practice

Google’s latest local search update has highlighted the importance of online reviews in a customer’s decision-making process. Your practice’s online reviews are one of the most reliable ways for potential patients to determine whether your practice is good or not. … Continue reading

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Is Email Marketing Right for Your Healthcare Practice?

Google’s latest local search update has highlighted the importance of online reviews in a customer’s decision-making process. Your practice’s online reviews are one of the most reliable ways for potential patients to determine whether your practice is good or not. … Continue reading