Branding Checklist for Multi Location Health Providers

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Branding can be a challenging concept for multilocation healthcare providers. The difficulty often stems from internal debates about practice names, including which ones to keep and which ones to drop, but it can also include internal politics and brand inconsistencies … Continue reading

4 Inbound Marketing Ideas for Physical Therapy Clinics

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4 Inbound Marketing Ideas for Physical Therapy Clinics

Physical therapy marketing is anything but easy. From writing blog posts to publishing e-books, from posting videos to sharing infographics, there are tons of physical therapy marketing ideas to drive the best organic traffic to your website. But instead of … Continue reading

Online Reputation vs. SEO: Which is better for doctors?

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Online Reputation vs. SEO: Which is better for doctors?

Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading

Why Should Improving Patient Experience Be Top Priority for Doctors?

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Why Should Improving Patient Experience Be Top Priority for Doctors?

Not too long ago, physicians claimed that the key to winning and retaining patients was in the quality of the services they delivered. But now, things have changed. Providing the best patient experience is an even more critical success factor … Continue reading

Top 5 Healthcare SEO Trends You Must be Aware of in 2020

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Top 5 Healthcare SEO Trends You Must be Aware of in 2020

Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading

Online Patient Reviews: The Ultimate Guide for Medical Practice Owners

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Online Patient Reviews: The Ultimate Guide for Medical Practice Owners

Online reviews are reliable and one of the most effective ways to drive potential patients to your medical practice. Sure, you can spend hundreds or thousands of dollars trying to take your practice to the top of search engine results … Continue reading

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