21 Must-Read Medical Publications for Doctors

Posted on , last updated on 05/23/2023 by Practice Builders

5 Must-Read Medical Publications For Doctors

Doctors are always looking for top medical journals that provide the latest breakthroughs in medical research and opportunities to publish. So, which medical publications should you keep on your radar? We suggest searching and reviewing the 21 must-read healthcare publications … Continue reading

4 Inbound Marketing Ideas for Physical Therapy Clinics

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4 Inbound Marketing Ideas for Physical Therapy Clinics

Physical therapy marketing is anything but easy. From writing blog posts to publishing e-books, from posting videos to sharing infographics, there are tons of physical therapy marketing ideas to drive the best organic traffic to your website. But instead of … Continue reading

Online Reputation vs. SEO: Which is better for doctors?

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Online Reputation vs. SEO: Which is better for doctors?

Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading

Why Should Improving Patient Experience Be Top Priority for Doctors?

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Why Should Improving Patient Experience Be Top Priority for Doctors?

Not too long ago, physicians claimed that the key to winning and retaining patients was in the quality of the services they delivered. But now, things have changed. Providing the best patient experience is an even more critical success factor … Continue reading

Top 5 Healthcare SEO Trends You Must be Aware of in 2020

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Top 5 Healthcare SEO Trends You Must be Aware of in 2020

Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading

Online Patient Reviews: The Ultimate Guide for Medical Practice Owners

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Online Patient Reviews: The Ultimate Guide for Medical Practice Owners

Online reviews are reliable and one of the most effective ways to drive potential patients to your medical practice. Sure, you can spend hundreds or thousands of dollars trying to take your practice to the top of search engine results … Continue reading

Don’t Just Manage Your Online Reputation; Take Charge of It!

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Don’t Just Manage Your Online Reputation; Take Charge of It!

If you do not control your brand image online, someone else will. These days, almost every transaction starts online. If existing or potential patients see harmful content about your medical practice in search engine results, you are taking a considerable … Continue reading

6 of the Best Healthcare Digital Marketing Strategies

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6 of the Best Healthcare Digital Marketing Strategies

There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital marketing strategy need to have a clear understanding of their … Continue reading

5 Tips to Deliver First-class Patient Service Through Social Media

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5 Tips to Deliver First-class Patient Service Through Social Media

Social media patient service is not optional these days. Your patients will choose when to contact their healthcare providers, and through the channel that best suits them. Superior patient service is a key differentiator for healthcare practices, and social networks … Continue reading

Is Concierge Practice the Right Decision for You and Your Patients?

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Is Concierge Practice the Right Decision for You and Your Patients?

Jam-packed waiting rooms, busy schedules, longer wait times, doctors too stressed to listen to their patients — such feedback is common when we talk about healthcare practitioners. However, what may come as a surprise to us is that these sentiments … Continue reading

How to Keep Patients Coming Back to Your Dental Practice

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How to Keep Patients Coming Back to Your Dental Practice

In order to make a dental practice more profitable, any marketer would consider the following three things: Find new patients Get existing patients to come back Increase the price of services If you are like much other dental practice marketers, … Continue reading

Your “Decent” Waiting Room May Not Be “Decent Enough”

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Your 'Decent' Waiting Room May Not Be 'Decent Enough'

So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading

Can Patients Find Your Medical Practice Online?

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Can Patients Find Your Medical Practice Online?

Ideally, healthcare marketers should have a hunter’s mentality. This means they must be quick and shrewd enough to attract and retain new patients in order to successfully compete in this challenging medical practice marketing landscape. Medical practice owners spend hundreds … Continue reading

5 Best Practices for Healthcare Content Promotion

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5 Best Practices for Healthcare Content Promotion

Where there is a visitor, there is an opportunity. Traffic on your website, blogs and social media platforms represents an opportunity for conversion. This means you have plenty of qualified leads, who are highly likely to convert into paying patients. … Continue reading

5 Branding Lessons Every Healthcare Marketer Must Know

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5 Branding Lessons Every Healthcare Marketer Must Know

The secrets of healthcare branding are worth millions. With ever-increasing competition in the healthcare market, a strong brand identity is more critical than ever before. A consistent, well-thought-out healthcare branding strategy is at the heart of all successful medical practices. … Continue reading

Are You Spending Enough on Your Healthcare Marketing Budget?

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Are You Spending Enough on Your Healthcare Marketing Budget?

Most practice owners and healthcare marketers know that it takes money to make money. It is a given that you must invest in advertising and marketing your practice in order to raise awareness among potential and future patients. If you … Continue reading

How to Attract Targeted Traffic to Your Plastic Surgery Website

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How to Attract Targeted Traffic to Your Plastic Surgery Website

“How do I drive more traffic to my plastic surgery practice website?” That thought crosses the mind of every plastic surgery practice marketer at some point. Maybe you too have sunk time and effort into setting up your practice, only … Continue reading

5 Lead Generation Strategies You Can’t Afford to Ignore

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5 Lead Generation Strategies You Can't Afford to Ignore

Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading

How to Use Instagram to Grow Your Dental Practice

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How to Use Instagram to Grow Your Dental Practice

Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010. The recent addition of a stories feature has crossed 100 million daily active users in just a matter of months. Not only has … Continue reading

Promote Your Ob/Gyn Practice With These Content Marketing Ideas

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Promote Your Ob/Gyn Practice With These Content Marketing Ideas

According to the Content Marketing Institute, content marketing can help you achieve conversion rates six times higher than other marketing methods. In addition, content marketing can generate more than three times the leads as outbound marketing and costs 60 percent … Continue reading

The Art of Patient Loyalty – 4 Tips for Building a Practice Patients Love

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The Art of Patient Loyalty – 4 Tips for Building a Practice Patients Love

In a world where your competitors are just a click away, patient loyalty is the new marketing. Today’s patients have access to an endless amount of information about your medical practice and the unique services your offer. Research shows that … Continue reading

7 Proven Ways to Make Patients Fall in Love With Your Practice

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7 Proven Ways to Make Patients Fall in Love With Your Practice

The Harvard Business Review recently surveyed thousands of customers to understand their service priorities. It was found that customers desired “an effortless experience” the most. The same outcomes can be applied to the healthcare community, where patients are our valuable … Continue reading

10 Tips to Double Your Medical Practice Leads

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10 Tips to Double Your Medical Practice Leads

Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading

Google Local Search Update: Why Online Reviews Matter for Your Practice

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Google Local Search Update: Why Online Reviews Matter for Your Practice

Google’s latest local search update has highlighted the importance of online reviews in a customer’s decision-making process. Your practice’s online reviews are one of the most reliable ways for potential patients to determine whether your practice is good or not. … Continue reading

The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

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The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading

Medical Practice Marketing- Why You Should Brand Your Medical Practice

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Medical Practice Marketing- Why You Should Brand Your Medical Practice

Medical Practice Marketing- Why You Should Brand Your Medical Practice How do you brand your medical practice so that patients understand the unique benefits you offer and why you are the best practitioner to help them? Why you should develop … Continue reading

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