Try Doing Something You Have Never Done Before

Posted on by | No Comments on Try Doing Something You Have Never Done Before

Try Doing Something You Have Never Done Before

Try Doing Something You Have Never Done Before When it comes to marketing your practice, it’s easy to fall into a rut, trying the same strategies year in and year out and hoping for a different (and much better) result. … Continue reading

Case Study: Orthodontist Captures Nearly Half the Referrals from Area Dentists

Posted on by | No Comments on Case Study: Orthodontist Captures Nearly Half the Referrals from Area Dentists

Case Study: Orthodontist Captures Nearly Half the Referrals from Area Dentists

About Dr. Mergen, DDS, MS: Dr. Mergen was an established orthodontist who was comfortable in his practice but knew that better opportunities awaited him if he were willing to take a risk and venture out on his own. He decided … Continue reading

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

Posted on by | No Comments on Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability As a doctor and business owner, it is vitally important that you understand who your key decision makers are. Fact is, these key decision makers are responsible for generating over 70% of your … Continue reading

Could This Be The End?

Posted on by | No Comments on Could This Be The End?

Could This Be The End?

Could This Be The End? Along with the many responsibilities of running a business, you must have business. For this, you need customers — patients, in your case. This means more patients, or perhaps “better” patients. But as challenging as it … Continue reading

Take advantage of nontraditional healthcare marketing media.

Posted on by | No Comments on Take advantage of nontraditional healthcare marketing media.

Take advantage of nontraditional healthcare marketing media.

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading

Medical Marketing How to Increase Your Referrals

Posted on by | No Comments on Medical Marketing How to Increase Your Referrals

Medical Marketing How to Increase Your Referrals

Medical Marketing How to Increase Your Referrals Asking for referrals is one of the best ways to grow your healthcare practice, yet many practitioners simply don’t ask. Why? Because they’re uncomfortable or simply don’t know how. Lori Waltz, Practice Builders … Continue reading

Practice Builders’ Strategic Growth and Marketing Workshop in New Orleans!

Posted on by | No Comments on Practice Builders’ Strategic Growth and Marketing Workshop in New Orleans!

Practice Builders’ Strategic Growth and Marketing Workshop in New Orleans!

Practice Builders’ Strategic Growth and Marketing Workshop in New Orleans! Don’t miss your chance to get the strategies that are working–even in this tough economy–at thePractice Builders’ Strategic Growth and Marketing Workshop coming to New Orleans on February 25-26, 2011. Plus, … Continue reading

Familiarity Breeds Credibility

Posted on by | No Comments on Familiarity Breeds Credibility

Familiarity Breeds Credibility

Familiarity Breeds Credibility Familiarity Breeds Credibility People will buy much more, and more often, from you if they have heard your name before. In marketing, familiarity definitely breeds credibility, providing what the public has heard is positive. If potential patients/clients … Continue reading

Do You Know Your Target Audience?

Posted on by | No Comments on Do You Know Your Target Audience?

Do You Know Your Target Audience?

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading

The Three Most Important Words in Marketing

Posted on by | No Comments on The Three Most Important Words in Marketing

The Three Most Important Words in Marketing

The Three Most Important Words in Marketing Test. Track. Adjust. They are the three most important words because they summarize neatly and succinctly what marketing is really about. Let’s take a closer look at what they mean in marketing terms. Test – … Continue reading

Call Us : 855.898.2710
Locate Us: 1 Technology Drive, Bldg I, Suite 829 Irvine, CA 92618

Read Previous Post:

3 New Ways to Promote Your Practice

The Three Most Important Words in Marketing Test. Track. Adjust. They are the three most important words because they summarize neatly and succinctly what marketing is really about. Let’s take a closer look at what they mean in marketing terms. Test – … Continue reading