Ignore Social Media & Lose Your Authority

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Ignore Social Media & Lose Your Authority

The Internet and social media have profoundly altered your relationship with patients, regardless of how you feel about it. If you ignore this change, you risk losing your influence over patient care and behavior. Unlike in years past, today you … Continue reading

The Rise of Consumerism in American Healthcare

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The Rise of Consumerism in American Healthcare

There was a time in America when most physicians opened private practices after residency. But today, due to market forces and shifting attitudes, more than half of new doctors are opting to work for hospitals and large managed health systems, … Continue reading

Medical Practices Anticipate Reduced Profitability

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Medical Practices Anticipate Reduced Profitability

Last year, a new index that gauges the financial and operational health of physician practices forecast a downward trend in profitability for 2014. The Practice Profitability Index, or PPI, revealed that two out of three practices polled anticipate reduced profitability … Continue reading

Attract More Patients With a Strong Online Reputation

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Attract More Patients With a Strong Online Reputation

Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a … Continue reading

Boost Your Practice Marketing and Patient Engagement with QR Codes

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Boost Your Practice Marketing and Patient Engagement with QR Codes

Commonly known as QR codes, Quick Response codes are this generation’s barcodes. These square-shaped cryptograms are optically readable labels that are usually seen in advertisements. By scanning the QR code with your mobile device, you can obtain information regarding the … Continue reading

Healthcare Practitioners’ Online Reputation – What Do the Numbers Say?

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Healthcare Practitioners’ Online Reputation – What Do the Numbers Say?

According to the 2013 Local Consumer Review Survey, 35 percent of patients now look for their doctors online. And 67 percent of them read at least six reviews before they form their opinion regarding a particular physician. More than half … Continue reading

Discover New Content Ideas to Attract Online Patients

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Discover New Content Ideas to Attract Online Patients

Discover New Content Ideas to Attract Online Patients Are you looking for creative ways to attract new (and preferred!) patients to your website and your practice? Do you know what interests your current patients? If not, there are many ways … Continue reading

How Social Media Sites Can Help Your Practice

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How Social Media Sites Can Help Your Practice

How Social Media Sites Can Help Your Practice There are hundreds of social media sites and new ones are being created all the time. With well over 650 million members worldwide, Facebook sits atop the current social media universe. But … Continue reading

What Every Healthcare Practice Must Know About Gaining and Retaining Referrals.

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What Every Healthcare Practice Must Know  About Gaining and Retaining Referrals.

What Every Healthcare Practice Must Know About Gaining and Retaining Referrals. By Howard B. Edgar, Senior Director of Creative Services, Practice Builders With so much competition and the healthcare landscape changing rapidly, referrals don’t come as easily as they used … Continue reading

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How to create a social media calendar for marketing your healthcare practice

What Every Healthcare Practice Must Know About Gaining and Retaining Referrals. By Howard B. Edgar, Senior Director of Creative Services, Practice Builders With so much competition and the healthcare landscape changing rapidly, referrals don’t come as easily as they used … Continue reading