5 Ways to Improve Your Medical Practice’s Profitability

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5 Ways to Improve Your Medical Practice's Profitability

As a medical practice owner, your goal is to improve revenue and increase the bottom line. However, your patients do not care about your profitability. They want value for their money, and this can go well beyond how your staff … Continue reading

5 Guaranteed Ways to Keep Visitors on Your Dental Website Longer

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5 Guaranteed Ways to Keep Visitors on Your Dental Website Longer

All healthcare marketers understand the importance of having an attractive website and getting regular traffic. However, website traffic is only half the battle. The challenge is making your visitors stay on your dental practice website long enough to find out … Continue reading

Is Your Dental Website Converting Visitors into Patients?

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Is Your Dental Website Converting Visitors into Patients?

Do you know that dental practices that take on a structured approach toward patient conversion are twice as likely to see an increase in profits? Here are a few compelling stats to get you thinking: You have less than eight … Continue reading

Ignore Social Media & Lose Your Authority

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Ignore Social Media & Lose Your Authority

The Internet and social media have profoundly altered your relationship with patients, regardless of how you feel about it. If you ignore this change, you risk losing your influence over patient care and behavior. Unlike in years past, today you … Continue reading

The Rise of Consumerism in American Healthcare

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The Rise of Consumerism in American Healthcare

There was a time in America when most physicians opened private practices after residency. But today, due to market forces and shifting attitudes, more than half of new doctors are opting to work for hospitals and large managed health systems, … Continue reading

Medical Practices Anticipate Reduced Profitability

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Medical Practices Anticipate Reduced Profitability

Last year, a new index that gauges the financial and operational health of physician practices forecast a downward trend in profitability for 2014. The Practice Profitability Index, or PPI, revealed that two out of three practices polled anticipate reduced profitability … Continue reading

Attract More Patients With a Strong Online Reputation

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Attract More Patients With a Strong Online Reputation

Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a … Continue reading

Boost Your Practice Marketing and Patient Engagement with QR Codes

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Boost Your Practice Marketing and Patient Engagement with QR Codes

Commonly known as QR codes, Quick Response codes are this generation’s barcodes. These square-shaped cryptograms are optically readable labels that are usually seen in advertisements. By scanning the QR code with your mobile device, you can obtain information regarding the … Continue reading

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Commonly known as QR codes, Quick Response codes are this generation’s barcodes. These square-shaped cryptograms are optically readable labels that are usually seen in advertisements. By scanning the QR code with your mobile device, you can obtain information regarding the … Continue reading