Why Social Media is the Perfect Tool for Growing Your Orthodontics Practice

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Why Social Media is the Perfect Tool to Grow Your Orthodontics Practice?

It’s no secret that you need more patients if you want to grow your orthodontic practice. If you want to reach out and engage more patients online, then you need social media marketing for orthodontists. Orthodontic marketing with social media … Continue reading

6 Ways to Use Social Networks for Patient Service

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6 Ways to Use Social Networks for Patient Service

Social networks are essential to everyday life. An average person spends fifty minutes per day scrolling through feeds, posting pictures, sharing our experiences and liking comments. As our attention shifts to social networks, healthcare brands are doubling down on their … Continue reading

How to Improve Physician Social Media Marketing ROI

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How to Improve Physician Social Media Marketing ROI

You have implemented a physician social media marketing strategy – but is it useful? Quantifying the return on investment (ROI) for social media campaigns is difficult for healthcare marketers. While many medical practices are increasing their presence and investments on … Continue reading

7 Ways Physicians Can Do Social Media Marketing

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7 Ways Physicians Can Do Social Media Marketing

The popularity of social networks is at its peak. According to a report, social media platforms are the most relevant advertising channels for almost 50 percent of Gen Z and 42 percent of millennials. Even for the healthcare industry, social … Continue reading

6 Ways to Use Social Networks to Grow Your Medical Practice

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6 Ways to Use Social Networks to Grow Your Medical Practice

According to a report by Statistica, the total number of worldwide users on social networks is likely to cross 3 billion active users per month by 2021. This is one-third of the world’s entire population! Social networks are engaging the … Continue reading

8 Tips to step up Twitter marketing game and engage patients

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8 Tips to step up Twitter marketing game and engage patients

Powerful patient relationships are the driving force behind your medical practice success. When your patients know, like and trust you, they are far more likely to buy your products and services and recommend them to friends and family. But how … Continue reading

5 Tips to Deliver First-class Patient Service Through Social Media

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5 Tips to Deliver First-class Patient Service Through Social Media

Social media patient service is not optional these days. Your patients will choose when to contact their healthcare providers, and through the channel that best suits them. Superior patient service is a key differentiator for healthcare practices, and social networks … Continue reading

9 Tips to Boost Your Dental Instagram Marketing Strategy

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9 Tips to Boost Your Dental Instagram Marketing Strategy

Regardless of the size and location of your dental practice, Instagram is one of the most effective channels for digital healthcare marketing. Healthcare brands all across the world have active Instagram presence, utilizing images and videos to increase their online … Continue reading

Healthcare SEO 2019: Best Practices for Writing Engaging Content

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Healthcare SEO 2019: Best Practices for Writing Engaging Content

According to content marketing experts, content is one of the top factors that determine the ranking of your healthcare website. Therefore, the need for creating engaging content has increased now more than ever. However, what constitutes engaging content? Is there … Continue reading

How to Use Instagram to Grow Your Dental Practice

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How to Use Instagram to Grow Your Dental Practice

Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010. The recent addition of a stories feature has crossed 100 million daily active users in just a matter of months. Not only has … Continue reading

How Social Networks Can Help Your Psychology Practice Thrive

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How Social Networks Can Help Your Psychology Practice Thrive

Social networks have grown at an exponential rate over the last decade or so. According to a report by Statista, there were around 207 million social network users in the U.S. in 2016. This figure places the U.S. as the … Continue reading

Social Media Trends That Will Transform the Healthcare Industry in 2018

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Social Media Trends That Will Transform the Healthcare Industry in 2018

The world of social media marketing has changed significantly over the past decade or so. These changes are driven by trends in patient behavior and preferences, mainly by Gen Z and millennials. Reaching out to the younger members of society … Continue reading

How to Make Your Patients Follow Your Chiropractic Practice on Social Media

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How to Make Your Patients Follow Your Chiropractic Practice on Social Media

We hear it all the time: “Engage patients!” Sounds like a valid and proven marketing advice, right? But what are the best and most efficient strategies for engaging your patients? Every medical practice is different, and so there is no … Continue reading

How to Use Instagram to Promote Your Plastic Surgery Practice

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How to Use Instagram to Promote Your Plastic Surgery Practice

Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading

Why Social Media Marketing Is Essential … Even for Orthodontics

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Why Social Media Marketing Is Essential … Even for Orthodontics

Are you looking for foolproof orthodontic marketing strategies without spending a fortune? According to recent research, nearly 92 percent of healthcare marketers in 2014 agreed that orthodontic marketing was necessary for their practices, with 80 percent of marketers indicating that … Continue reading

Google Local Search Update: Why Online Reviews Matter for Your Practice

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Google Local Search Update: Why Online Reviews Matter for Your Practice

Google’s latest local search update has highlighted the importance of online reviews in a customer’s decision-making process. Your practice’s online reviews are one of the most reliable ways for potential patients to determine whether your practice is good or not. … Continue reading

5 Fundamentals for Building an Effective Medical Practice Website

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5 Fundamentals for Building an Effective Medical Practice Website

As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a … Continue reading

11 Modern Solutions for Effective Hospital Marketing

Posted on , last updated on 08/19/2022 by Practice Builders

11 Modern Solutions for Effective Hospital Marketing

How can you market your hospital clients and increase your patient base more effectively? There isn’t one single way to answer this question. While marketing hospitals requires brand-building or sales support, it also takes more, much more. It should also … Continue reading

10 Cost-Efficient and Effective Ideas to Market Your Medical Practice

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10 Cost-Efficient and Effective Ideas to Market Your Medical Practice

Marketing your medical practice is an art as well as a science. This is because marketing requires inventing innovative strategies, and artistically executing them, and effectively connecting with target audiences. However, some strategies may yield better outcomes, depending on how … Continue reading

Your “Good” Waiting Area May Not Be “Good Enough”

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Your "Good" Waiting Area May Not Be "Good Enough"

So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading

How Can a Physician Liaison Program Grow Your Practice’s Referrals?

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How Can a Physician Liaison Program Grow Your Practice’s Referrals?

Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. But not many medical practitioners put a plan in place to ensure a steady stream of referrals through their doors. The most simple and … Continue reading

The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

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The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading

17 Content Sources to Keep Your Social Media Posts Buzzing

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17 Content Sources to Keep Your Social Media Posts Buzzing

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading

SWOT Analysis in Healthcare: A Self-Exam to Identify Primary Areas of Focus

Posted on , last updated on 04/18/2023 by Practice Builders

SWOT: A Self-Exam to Identify Primary Areas of Focus

Business marketing books are often aimed at MBAs who understand marketing jargon, not busy medical practitioners. As a result, you may not fully understand the steps necessary for growing your medical practice and attracting new patients. You may have survived … Continue reading

One More Reason Healthcare Needs Social Media

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One More Reason Healthcare Needs Social Media

Google and Twitter Partner on Search Again The new “Googleverse” will soon index all your doctor-patient tweets and make them searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter … Continue reading

Attend Our Socíal Media & Web Strategy Seminar Exclusively for Healthcare Professionals

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Attend Our Socíal Media & Web Strategy Seminar Exclusively for Healthcare Professionals

You want more patients and professional referrals online. But you don’t have the time or resources to build your website, do search engine optimization, write blogs, build Facebook pages or tweet. With so many new services available, where do you … Continue reading

Take advantage of nontraditional healthcare marketing media.

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Take advantage of nontraditional healthcare marketing media.

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading

Webinar: 7 Ways Social Media Can Bring Awareness To Your Practice

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Webinar: 7 Ways Social Media Can Bring Awareness To Your Practice

Webinar: 7 Ways Social Media Can Bring Awareness To Your Practice REGISTER NOW! Social networks and blogs are changing how potential patients find your practice, how and where they share their experiences and, eventually, where they will spend their time and … Continue reading

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