As a healthcare marketer, it is inevitable that you will have competition. However, competition can be healthy and make you a better practitioner than you already are. You must allow the prospect of competition to inspire you rather than derail … Continue reading
The world of healthcare marketing is growing increasingly competitive with each passing day. It has become more important than ever to have a foolproof plan in place to grab the attention of new patients, give them reasons to stick around … Continue reading
“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading
Businesses, including healthcare institutions, all around the world are making a strong return from influencer marketing, generating close to $6.50 in revenue for each $1 spent. In addition, influencer marketing is said to be among the fastest-growing online marketing channels, … Continue reading
Creating and maintaining a strong social media presence could be the difference between success and failure for your medical practice. The most popular platforms, including Facebook, Twitter and LinkedIn, are continually being transformed, bringing new features to end users. Healthcare … Continue reading
Did you know, nearly 74 percent of marketers are creating and sharing visual content, and this figure is going to increase? The fact is, if you want to make a real impact with your practice’s content, you cannot just treat … Continue reading
Do you, too, want to increase your social media engagement and have your content shared like never before? Every healthcare marketer wants to create and share content that converts. Regardless of the specialty or location of your medical practice, the … Continue reading
Consider this problem: You have built an amazing website, but the conversion rate is still very low. Or, you are regularly posting informative and unique blog posts, but they hardly seem to help drive patients to your dental practice. One … Continue reading
Can negative patient reviews help you attract more patients? Why are negative patient reviews considered less harmful? When and how should you respond to negative reviews? Most potential patients consider a lot of factors when choosing their healthcare provider, and … Continue reading
Medical practices are built around their patients. Attracting more patients and understanding their value is by far the most important thing that impacts a practice’s viability and sustainability. While driving traffic to your practice website is essential, only a handful … Continue reading
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