The good news is email marketing is effective – really effective. According to Mawazo.ca, email marketing is 40% more effective than Facebook or Twitter. Before you integrate email into your healthcare marketing plan, however, there are some factors you should … Continue reading
Hashtags are still relatively new to social media, but they’ve gained more importance the longer they’ve been around. Hashtags can also be used across all social media networking platforms – from Twitter to Instagram to Facebook – and while they … Continue reading
The new year is only a few weeks old, so there’s still time to update your healthcare marketing plan for 2016. One piece of your strategy you may want to review is your plan for gaining new followers on social … Continue reading
Online reviews are part of the decision-making process for many patients. When patients are looking for a doctor or medical service nearby, they will look you up on review sites like Yelp, Healthgrades and Google+ and see what your current … Continue reading
While hashtags and emojis may seem far removed from the daily business of helping patients, the truth is many of your current and potential patients are on social media, and it’s too direct of a marketing strategy to ignore. Adding … Continue reading
We’re not telling you to create a Gray’s Anatomy episode. But posting video content on your website is a great marketing tool for your practice. Video humanizes your practice, increases engagement with new and current patients and is easy to … Continue reading
SEO, or search engine optimization, can sound intimidating for doctors and medical practices, but it doesn’t need to be. Patients’ first instinct for finding information, including what doctor or medical practice to visit, is to go online. If you want … Continue reading
When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world … Continue reading
No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy store, your healthcare practice has a big hurdle to jump … Continue reading
About Bonnie Furner, MD: Bonnie Furner was a dermatologist in San Antonio Texas with a reputable and long standing practice. With over 10,000 patient charts under her belt, she was looking for opportunities to use them as renewed sources of … Continue reading
What Are the First Steps When Planning a New Websi..
SEO Strategies to Rank Your Dental Practice
How AI is Driving Patient Engagement and Revolutio..