Blogs get people’s attention. The fact that you’re reading this right now proves it. Medical practice blogging is no different. Blogging is an effective healthcare marketing strategy that can help your medical practice attract more patients. Blogging is also an … Continue reading
Patient service is the most important thing for your medical practice to get right. Excellent patient service can overcome poor marketing, but it is extremely difficult and very expensive to replace poor patient service with even the most delightful marketing. … Continue reading
Do you wish more of your patients would stay devoted to your medical practice? If yes, then you are not alone! The easiest (and surest) way to grow your medical practice is by retaining patients. Doing so may be easier … Continue reading
Not too long ago, physicians claimed that the key to winning and retaining patients was in the quality of the services they delivered. But now, things have changed. Providing the best patient experience is an even more critical success factor … Continue reading
Today’s patients are more unified and have a louder voice than ever before. They are demanding to be a part of their healthcare processes by asking more questions and demanding copies of their medical records. However, despite this growing confidence, … Continue reading
Though the answer may sound obvious to many of you, the question is still worth asking: What do we mean by patient satisfaction? Simply put, patient satisfaction is an indicator of how well the patient is being treated at your … Continue reading
Patient loyalty is like sand in your hand. The more tightly you try to hold it, the more quickly it will trickle through your fingers. Retaining patients has never been an easy nut to crack, as all medical practice owners … Continue reading
Social media patient service is not optional these days. Your patients will choose when to contact their healthcare providers, and through the channel that best suits them. Superior patient service is a key differentiator for healthcare practices, and social networks … Continue reading
Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading
In order to make a dental practice more profitable, any marketer would consider the following three things: Find new patients Get existing patients to come back Increase the price of services If you are like much other dental practice marketers, … Continue reading
The world of healthcare marketing is growing increasingly competitive with each passing day. It has become more important than ever to have a foolproof plan in place to grab the attention of new patients, give them reasons to stick around … Continue reading
Patient service is an integral part of a medical facility. Excellent patient service helps to achieve organizational goals and nurtures long-term relationships with the target audience. Staff training must be a top priority for a medical practice to ensure patient … Continue reading
Patients are the lifeblood of your medical practice. They are essential to your practice. This statement is true, considering that no practice can survive without patients. If you have a service that no patient is willing to pay for, you … Continue reading
In a world where your competitors are just a click away, patient loyalty is the new marketing. Today’s patients have access to an endless amount of information about your medical practice and the unique services your offer. Research shows that … Continue reading
The Harvard Business Review recently surveyed thousands of customers to understand their service priorities. It was found that customers desired “an effortless experience” the most. The same outcomes can be applied to the healthcare community, where patients are our valuable … Continue reading
“How do I drive more traffic to my dental practice website?” That thought crosses the mind of every dental practitioner at some point. Maybe you too have sunk time and effort into setting up your office, only to open up … Continue reading
Online reputation management is an essential part of your dental practice’s success. What your patients say about your practice online has a substantial impact on your bottom line. Consider these stats: 88 percent of patients read reviews to determine the … Continue reading
What does patient service have to do with patient experience? Well, a lot. Think about the stages a patient goes through to get admitted to your medical practice. At the very beginning, he or she interacts with someone at the … Continue reading
As a marketer, you must have invested a lot in marketing strategies in order to boost your website traffic. After tremendous amounts of content creation, social engagement and paid media, you think of celebrating because your website is finally able … Continue reading
Every time the phone rings at your practice, you get a brand-new chance to delight your caller with great customer service. Each call that comes in to your medical practice is also a chance to build revenue by helping a … Continue reading
As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a … Continue reading
How can you market your hospital clients and increase your patient base more effectively? There isn’t one single way to answer this question. While marketing hospitals requires brand-building or sales support, it also takes more, much more. It should also … Continue reading
So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading
Angry, dissatisfied, defensive or difficult patients. Managing difficult patients is a frequent challenge faced by healthcare providers. The hostile patient, the aggressive patient, the overly demanding patient, the excessively anxious patient, the know-it-all patient and the compulsive complainer patient. If … Continue reading
Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. But not many medical practitioners put a plan in place to ensure a steady stream of referrals through their doors. The most simple and … Continue reading
Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading
When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading
Business marketing books are often aimed at MBAs who understand marketing jargon, not busy medical practitioners. As a result, you may not fully understand the steps necessary for growing your medical practice and attracting new patients. You may have survived … Continue reading
Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading
The very first encounter many of your patients will have with your practice is their Internet search for you, making your website your first opportunity to attract and convert patients and boost patient satisfaction. The user experience you provide should … Continue reading
Many healthcare practices see a lull in business around the holidays, but that doesn’t mean you have to sit around and wait for things to pick back up. The holiday season is a perfect opportunity to send well-wishes to your … Continue reading
With all the demands of your rigorous schedule, seeing one patient after another, the constant clamor for your attention can get to be too much. To take care of yourself, and therefore enable you to take better care of your … Continue reading
Whether it’s a medical or dental practice you’re opening, keep your patients’ point of view front and center. Think through how patients will find you and how they will experience your practice. 1. Build a user-friendly website. As a practitioner, … Continue reading
You may think of LinkedIn as primarily a tool for finding jobs, but when patients search for you or your healthcare practice online, they will most likely see your LinkedIn profile come up right away in their search results. Don’t … Continue reading
Want to grow your dental practice? It’s not just about excellent dentistry and expanding the scope of procedures to include services like whitening, veneers and implants. It also includes marketing those offerings. Here are five steps you can take to … Continue reading
Medical marketing may get you thinking about websites, social media and email campaigns, and while those are all important components, there’s no substitute for the power of a good doctor-patient relationship. Not only is a good doctor-patient relationship a good … Continue reading
It’s no longer just hospitals that are buying up healthcare practices. Today, it’s health insurers, practice management companies, private equity firms and venture capitalists. They may offer you generous upfront bonuses, long-term contracts and other financial incentives. What they cannot … Continue reading
Getting patients to visit your healthcare website is one challenge. Turning them into new patients in your practice is quite another. You can have the best-looking website and great SEO to attract patients, but without the right content, written the … Continue reading
Now that more patients face rising out-of-pocket healthcare costs due to higher premiums and higher deductibles, more are searching the Internet for medical care, comparing reviews, practitioners and practices before they make buying decisions. Like it or not, today’s healthcare … Continue reading
You might never have considered how your activities outside your practice can impact your professional reputation. That is, if it weren’t for a Minnesota dentist who went big-game hunting in Africa and killed the world’s most famous lion, a beloved … Continue reading
When it comes to healthcare marketing strategies, website design is just as important as your strategies for social media marketing. Why? Because if your potential patients can’t get what they want or need from your website, they most likely will … Continue reading
If you’ve been working on ramping up your social media presence in the healthcare market, then you know how many accounts you have to create to really build your brand and connect to your audience. From Facebook to Twitter to … Continue reading
One of the most important changes brought about by the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician payment. This is already the case in large practices … Continue reading
Google and Twitter Partner on Search Again The new “Googleverse” will soon index all your doctor-patient tweets and make them searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter … Continue reading
The Internet and social media have profoundly altered your relationship with patients, regardless of how you feel about it. If you ignore this change, you risk losing your influence over patient care and behavior. Unlike in years past, today you … Continue reading
Welcome to the new Googleverse, where all your doctor-patient tweets will soon be indexed and searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter have decided that Google will … Continue reading
Apps. We all know them, we all have them, we all use them. But do we really benefit from them? In our tech-tacular world, we are constantly bombarded with a barrage of ideas; ideas about anything from how we should … Continue reading
There was a time in America when most physicians opened private practices after residency. But today, due to market forces and shifting attitudes, more than half of new doctors are opting to work for hospitals and large managed health systems, … Continue reading
With 14 million newly insured individuals gaining health coverage under the ACA since last year, 2014, nearly everyone expected doctors’ offices to be overwhelmed with new patients. But, according to recent statistics, that has simply not happened. According to an … Continue reading
In response to the ongoing dramatic increase in the number of Americans who now do most of their web searching from mobile devices, Google announced last month that, starting on April 21, 2015, it is expanding the use of mobile-friendliness … Continue reading
We already know that 80 percent of American adults regularly search for health and doctor, dentist or veterinarian information online. But how many use the Internet to diagnose their own health conditions or those of a family member, friend or … Continue reading
If you are a physician, dentist, veterinarian or other healthcare provider, you have likely arrived at the proverbial fork in the road between embracing social media or ignoring it, and accepting change or avoiding it. No matter which choice you … Continue reading
Today, more American consumers than ever are writing and using online reviews to shop for doctors, dentists, veterinarians and physical therapists. In fact, the latest statistics show dramatic increases in the use of online reviews. In 2013, Software Advice, a … Continue reading
Your patients’ experiences in your medical, dental or veterinary practice are only partially correlated to your own care. Your staff interactions with patients often play a far larger role. Just look at any of the dozens of online review sites … Continue reading
According to a recent article in the Wall Street Journal, American doctors are growing increasingly dissatisfied with their profession. It’s not surprising considering how much the healthcare landscape in America has changed. Today, doctors are reeling from decreased reimbursements, controversial … Continue reading
Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet … Continue reading
More American consumers are learning every day that they can check physician and dentist ratings online – just like they check restaurant or new car ratings – before they choose a provider. Online reputation ratings are becoming a fact of … Continue reading
Ten years ago, only the most forward-thinking doctors and dentists had their own practice websites. Most of these were templates, self-created or based on printed materials such as brochures already being used by their practices. But times have changed, and … Continue reading
Today’s healthcare environment is putting individual patients and quality of care at the center of the American health universe. New payment models are rewarding value and quality over volume. And patients are acting more like traditional consumers and relishing their … Continue reading
Last year, a new index that gauges the financial and operational health of physician practices forecast a downward trend in profitability for 2014. The Practice Profitability Index, or PPI, revealed that two out of three practices polled anticipate reduced profitability … Continue reading
According to the Concierge Medicine Research Collective, which has been studying consumer demand for concierge or direct care models for years, the number of patients seeking concierge medical care is far greater than the actual number of concierge doctors and … Continue reading
Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a … Continue reading
Most patients and healthcare consumers prefer using social media to look for information relating to their health and medical care. Take a peek at why social media is an emerging trend that you can utilize to boost your online medical … Continue reading
With the emergence of mobile apps in smartphones and similar devices, experts foresee great potential for health-related apps at improving patient engagement. Mobile app downloads have increased significantly. According to the April 2012 Xyologic app download report, approximately 378 million … Continue reading
Online practice marketing has changed the way doctors and healthcare practitioners attract new patients into their practice. To draw prospective patients, today’s healthcare practitioners are developing their own websites to use as platforms for increasing awareness about their practice and … Continue reading
Patients are more disengaged from matters concerning their health than ever before. In a study conducted by the Deloitte Center for Health Solutions in 2012, it was reported that one in three patients are not likely to take preventive health … Continue reading
If you’re running healthcare practice advertising or marketing campaigns on social media, you may find some of these statistics helpful. These recent social media figures might make you rethink how you approach your strategy. 1. 55 to 64 age group … Continue reading
Do you want to find or join a conversation on Google Plus? With hashtags preceding words or phrases, you can easily connect with your patients and their conversations by making searches on Google. Following Twitter’s use of hashtags, Google now … Continue reading
Hummingbird is the name of Google’s latest search algorithm. According to the search engine company, you can expect better search results from this new algorithm. While the search algorithm change was announced only in September 2013, Google had already began … Continue reading
What most SEO resources feared would come has finally arrived: Google has eliminated keyword data. This is one of those instances where Peter Griffin of TV’s Family Guy would say, “You know what really grinds my gears? Google encrypting all … Continue reading
Patient Education Starts with Informing Them Why You’re Their Best Choice Healthcare practitioners understand the need to educate patients. Patients need to understand their diagnosis and its implications on their health and life. They need to know what to expect … Continue reading
