The ‘Secret’ Healthcare Marketing Strategy No One Talks About

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The ‘Secret’ Healthcare Marketing Strategy No One Talks About

You have been a healthcare marketer for a while. You have been writing about your services on various social media platforms, trying paid ads, updating your website, spending a fortune on traditional advertising and attending all kinds of online networking … Continue reading

Influencer Marketing: Big Impact Even With a Small Budget

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Influencer Marketing: Big Impact Even With a Small Budget

2019 is almost here and healthcare marketers are planning their strategy for the next year. Every medical practice wants to get its name out there and attract more and more patients. However, when you are a new practice with a … Continue reading

4 Reasons Your Healthcare Blog Isn’t Converting Visitors

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4 Reasons Your Healthcare Blog Isn't Converting Visitors

Starting a healthcare blog is super-easy and an excellent way of attaining more potential patients. But attracting the right audience who will consume your content, trust your practice and add to your conversion rate is very difficult. This goal is … Continue reading

How No-Shows/Canceled Appointments Affect Your Practice

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How No-Shows/Canceled Appointments Affect Your Practice

Let’s face it: Every medical practice has appointment cancellations and no-shows. As a healthcare marketer, you must be aware of the high cost of no-shows and cancellations: decreased revenue, underutilized staff, lost commissions and decreased staff morale. If not addressed … Continue reading

How Online Patient Reviews Are Impacting Your SEO

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How Online Patient Reviews Are Impacting Your SEO

Patient feedback is a feared expression, shared mostly with family and friends, unless some of your existing patients choose to praise or criticize your practice online in the form of “constructive criticism.” Online patient reviews are a powerful tool, both … Continue reading

Patient Reactivation: Strategies, Tips and Best Practices

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Patient Reactivation: Strategies, Tips and Best Practices

According to a study by Marketing Metrics, any business has a: 60 to 70 percent chance of selling again to an existing customer. 20 to 40 percent chance of winning back a lost customer. 5 to 20 percent chance of … Continue reading

How to Report and Remove Fake Google Reviews About Your Practice

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How to Report and Remove Fake Google Reviews About Your Practice

Online reviews and ratings make a significant difference to your conversion rate because patients trust social proof more than paid advertising. According to a report, nearly 31 percent of people will spend more money when a business has excellent reviews, … Continue reading

3 Powerful Tips for Retaining Visitors on Your Medical Practice Website

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3 Powerful Tips for Retaining Visitors on Your Medical Practice Website

While there are many advantages of digital marketing, users’ short attention span is not one of them. Since the rise of smartphones and other gadgets, the average attention span of human beings has fallen from 12 seconds to eight seconds. … Continue reading

5 Reasons Your Cosmetic Surgery Practice Needs Social Media Marketing

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5 Reasons Your Cosmetic Surgery Practice Needs Social Media Marketing

With more than 3 billion people around the world using social networks every month, it is not a passing trend. Social media is one of the most efficient and affordable online marketing tools for medical practices. Over the years, social … Continue reading

4 Biggest Challenges of Growing a Medical Practice

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4 Biggest Challenges of Growing a Medical Practice

The path of starting a medical practice is paved unevenly, with many obstacles to jump. Medical practice owners are tasked with taking an idea from the early stages all the way through to online reputation management, marketing, patient care and … Continue reading

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Reduce burnout and increase connection with your patients using these 3 techniques

The path of starting a medical practice is paved unevenly, with many obstacles to jump. Medical practice owners are tasked with taking an idea from the early stages all the way through to online reputation management, marketing, patient care and … Continue reading