Why Patient Satisfaction Is Key to a Successful Gynecology Practice

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Why Patient Satisfaction Is Key to a Successful Gynecology Practice

Though the answer may sound obvious to many of you, the question is still worth asking: What do we mean by patient satisfaction? Simply put, patient satisfaction is an indicator of how well the patient is being treated at your … Continue reading

How Critical Is Voice Search for Healthcare Marketing?

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How Critical Is Voice Search for Healthcare Marketing?

Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading

5 Email Marketing Campaign Ideas to Improve Patient Engagement

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5 Email Marketing Campaign Ideas to Improve Patient Engagement

Undoubtedly, email is one of the most powerful marketing channels when it comes to driving patient engagement and improving the bottom line. In fact, according to the Direct Marketing Association, email has an ROI of around 4,300 percent. This is … Continue reading

5 Things That Determine The Online Reputation of Your Practice

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5 Things That Determine Online Reputation of Your Practice

In an age where research for physicians and healthcare facilities is done primarily online, the way your medical practice is represented online is of utmost importance to your growth and profitability. As a medical practice owner, it is more important … Continue reading

What Makes Infographics So Effective in Healthcare Marketing?

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What Makes Infographics So Effective in Healthcare Marketing?

If you want to widen the reach of your brand message quickly and creatively, infographics are the answer. Infographics are all about stirring the creative storm in your coffee mug. This is because humans love visuals. Our brains like them, … Continue reading

Patient Reactivation: Strategies, Tips and Best Practices

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Patient Reactivation: Strategies, Tips and Best Practices

According to a study by Marketing Metrics, any business has a: 60 to 70 percent chance of selling again to an existing customer. 20 to 40 percent chance of winning back a lost customer. 5 to 20 percent chance of … Continue reading

4 Social Media Blunders Doctors Must Avoid

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4 Social Media Blunders Doctors Must Avoid

Creating and maintaining a strong social media presence could be the difference between success and failure for your medical practice. The most popular platforms, including Facebook, Twitter and LinkedIn, are continually being transformed, bringing new features to end users. Healthcare … Continue reading

5 Elements Every Medical Practice Website Needs to Build a Strong Online Presence

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5 Elements Every Medical Practice Website Needs to Build a Strong Online Presence

For your medical practice to establish a strong online presence, you need to make sure your website is packed with attractive and efficient features. Some features can make a lot of difference – both in terms of helping patients trust … Continue reading

AI-Powered Patient Engagement Not an Option Anymore

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AI-Powered Patient Engagement Not an Option Anymore

Some key facts: AI in healthcare is likely to become an $8 billion industry by 2022. AI market will surpass $100 billion by 2025. (Source: Constellation Research) By 2020, the customer will manage 85 percent of the relationship with a … Continue reading

20 Effective and Surefire Ways to Improve Patient Satisfaction

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20 Effective and Surefire Ways to Improve Patient Satisfaction

Recently, an analysis of over 30,000 online reviews of medical practitioners confirmed poor customer service is patients’ biggest frustration. In fact, according to this research, 96 percent of patient grievances are due to disappointing customer service, while the other four … Continue reading

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How to Deal With Negative Online Comments

Recently, an analysis of over 30,000 online reviews of medical practitioners confirmed poor customer service is patients’ biggest frustration. In fact, according to this research, 96 percent of patient grievances are due to disappointing customer service, while the other four … Continue reading