Like technology and scientific discovery in the medical field, the Internet is ever-evolving – there are always new discoveries made or new applications created that make things better or easier to do. The rise in Internet communications has given way … Continue reading
Content marketing is an online marketing strategy that doctors, dentists and vets alike should consider adding to their healthcare marketing plan. Put plainly, content marketing is a way to strategize your posts so that they are valuable, relevant and consistent … Continue reading
Having social media sites for your medical, dental or veterinary practice is a must for all doctors, dentists and vets in 2015. It’s an effective healthcare marketing strategy that can connect you online with your patients and potential patients quickly … Continue reading
Have you added online videos as part of your healthcare marketing strategy? If you haven’t yet, you might want to consider it as part of your future plan, because online video is steadily on the rise and is only going … Continue reading
If you’re just starting to create healthcare marketing strategies for your dental or medical practice, trying to decide where to begin can sometimes be overwhelming. From social media sites to blogging to developing a new design for your website, where … Continue reading
When it comes to social networks, Google+ is often overlooked and ignored by doctors and dentists. With over 300 million active users, Google+ is still relatively new to the social network space, overshadowed by hugely popular networks such as Facebook … Continue reading
The benefits of making your medical or dental practice accessible to patients via mobile devices cannot be overstressed. With a mobile website and mobile app, you can increase patient attraction and improve retention while expanding your practice reach. Which type … Continue reading
You can have the most beautiful, SEO-optimized, easy-to-navigate practice website in your specialty, but it won’t help you attract the patients you want unless you have the right content. For doctors and dentists who write their own content, the right … Continue reading
If recent cuts in reimbursements have you seeing red, you’re not alone. Many doctors have told us about their mounting, insurance reimbursement-related financial burdens and shared their frustrations. We recently spoke to a gastroenterologist who was distraught over the proposed … Continue reading
Blogging: What was once considered an online confessional has now evolved into an effective marketing strategy for doctors and dentists. If you haven’t included blogging as part of your healthcare marketing strategy, now is the time to start. Many practices … Continue reading
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