The Internet and social media have profoundly altered your relationship with patients, regardless of how you feel about it. If you ignore this change, you risk losing your influence over patient care and behavior. Unlike in years past, today you … Continue reading
If you haven’t heard about SEO, now is the time to learn more about it and implement it in your online content. SEO content, or search engine optimized content, uses specific keywords, phrases and search terms to drive traffic to … Continue reading
Welcome to the new Googleverse, where all your doctor-patient tweets will soon be indexed and searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter have decided that Google will … Continue reading
Apps. We all know them, we all have them, we all use them. But do we really benefit from them? In our tech-tacular world, we are constantly bombarded with a barrage of ideas; ideas about anything from how we should … Continue reading
On April 21, 2015 Google expanded the use of mobile-friendliness as a ranking signal. This change, referred to by web developers as ‘Mobilegeddon’ or ‘Phonapocalypse’ affects mobile Internet searches in all languages worldwide and will have a significant impact on … Continue reading
There was a time in America when most physicians opened private practices after residency. But today, due to market forces and shifting attitudes, more than half of new doctors are opting to work for hospitals and large managed health systems, … Continue reading
With 14 million newly insured individuals gaining health coverage under the ACA since last year, 2014, nearly everyone expected doctors’ offices to be overwhelmed with new patients. But, according to recent statistics, that has simply not happened. According to an … Continue reading
If you are considering a new website for your healthcare practice or wondering if a new domain name would improve your traffic, there are ten questions you need to ask yourself about best practices in choosing healthcare domain names… Does … Continue reading
In response to the ongoing dramatic increase in the number of Americans who now do most of their web searching from mobile devices, Google announced last month that, starting on April 21, 2015, it is expanding the use of mobile-friendliness … Continue reading
Is your style of writing getting in the way of effective doctor-patient and marketing communications? Here is how you can improve your written communications… Learn to Write Using the Active Voice There is far too much passive writing in healthcare. … Continue reading
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