Whether you market your healthcare practice through a website, newspaper, magazine or journal ads, or on broadcast media such as radio or TV, or through roadside billboards, you should know what kind of results you are getting. You should know … Continue reading
Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients can be a potential goldmine of referrals. And to make … Continue reading
You may not know that SEO, or search engine optimization, is now a true science. Yet most SEO practitioners are still performing basic keyword, competitive and site structure analyses –– and little else. There’s SEO and there’s true SEO Real … Continue reading
Most healthcare practices use some kind of brochure to tell patients and referrers about their services. Very few actually create effective printed brochures without professional marketing help. Even fewer have taken the extra steps necessary to create an electronic brochure … Continue reading
No, it’s not a typo. It’s an acronym for the mantra of the modern American consumer. It stands for So What, Who Cares, What’s In It For Me. And it means that, if you have any product or service to … Continue reading
The recession may be almost officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal? Thanks to the recession, most consumers have become … Continue reading
Many doctors and practitioners advertise their services in newspapers and magazines in an attempt to attract new patients. Many rely on the “expertise” of the writers and layout artists at the publication and some simply create their own do-it-yourself print … Continue reading
It’s been a difficult few years for the US economy and for many healthcare practices. Patients, riddled with fears about losing their jobs and homes, have been canceling appointments, elective procedures and even routine check-ups and necessary health maintenance at … Continue reading
We have met many physicians who are proud to say they don’t believe in marketing. They might as well be saying that they don’t believe in finance or technology or human resources – the basic tenets of running a business. … Continue reading
Teaser: It shouldn’t surprise you to learn that there’s a “black hole” in practice marketing that can be as devastating as any in the universe. It’s the black hole of lost phone calls and it’s costing practitioners a fortune… If … Continue reading
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