Familiarity Breeds Credibility Familiarity Breeds Credibility People will buy much more, and more often, from you if they have heard your name before. In marketing, familiarity definitely breeds credibility, providing what the public has heard is positive. If potential patients/clients … Continue reading
Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading
The Three Most Important Words in Marketing Test. Track. Adjust. They are the three most important words because they summarize neatly and succinctly what marketing is really about. Let’s take a closer look at what they mean in marketing terms. Test – … Continue reading
Don’t miss your chance to get the strategies that are working–even in this tough economy–at the Practice Builders’ Strategic Growth and Marketing Workshop coming to San Diego February 18-19, 2011. When you register by February 11th, you will pay only $795 … Continue reading
How to Help Your Patients Now The long deep recession has American healthcare consumers reeling as they continue to face declining home prices and increasing unemployment. Most experts predict a long slow recovery. Given that, how can you best help … Continue reading
Don’t miss your chance to get the strategies that are working–even in this tough economy–at the Practice Builders’ Strategic Growth and Marketing Workshop coming to Orlando on February 18-19, 2011. When you register by February 11th, you will pay only $795 … Continue reading
Webinar: 7 Ways Social Media Can Bring Awareness To Your Practice REGISTER NOW! Social networks and blogs are changing how potential patients find your practice, how and where they share their experiences and, eventually, where they will spend their time and … Continue reading
According to the American Medical Association’s subcommittee on health literacy, only 35% of physicians know anything about literacy in America. Which means that nearly two-thirds of doctors don’t know that 22% of adult Americans are functionally illiterate and another 27.5% … Continue reading
Healthcare Practice Marketing Using the Internet to Market Your Practice How do you effectively use the Internet to market your healthcare practice? Do you need just a website, or do you need a web strategy? Jonathan Vidal, Senior Director of … Continue reading
Don’t miss your chance to get the strategies that are working–even in this tough economy–at the Practice Builders’ Strategic Growth and Marketing Workshop coming to Raleigh, NC on February 11-12, 2011. When you register by February 7th, you will pay … Continue reading
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