About Dr. Mergen, DDS, MS: Dr. Mergen was an established orthodontist who was comfortable in his practice but knew that better opportunities awaited him if he were willing to take a risk and venture out on his own. He decided … Continue reading
Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability As a doctor and business owner, it is vitally important that you understand who your key decision makers are. Fact is, these key decision makers are responsible for generating over 70% of your … Continue reading
Could This Be The End? Along with the many responsibilities of running a business, you must have business. For this, you need customers — patients, in your case. This means more patients, or perhaps “better” patients. But as challenging as it … Continue reading
Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading
Medical Marketing How to Increase Your Referrals Asking for referrals is one of the best ways to grow your healthcare practice, yet many practitioners simply don’t ask. Why? Because they’re uncomfortable or simply don’t know how. Lori Waltz, Practice Builders … Continue reading
Practice Builders’ Strategic Growth and Marketing Workshop in New Orleans! Don’t miss your chance to get the strategies that are working–even in this tough economy–at thePractice Builders’ Strategic Growth and Marketing Workshop coming to New Orleans on February 25-26, 2011. Plus, … Continue reading
Familiarity Breeds Credibility Familiarity Breeds Credibility People will buy much more, and more often, from you if they have heard your name before. In marketing, familiarity definitely breeds credibility, providing what the public has heard is positive. If potential patients/clients … Continue reading
Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading
The Three Most Important Words in Marketing Test. Track. Adjust. They are the three most important words because they summarize neatly and succinctly what marketing is really about. Let’s take a closer look at what they mean in marketing terms. Test – … Continue reading
Don’t miss your chance to get the strategies that are working–even in this tough economy–at the Practice Builders’ Strategic Growth and Marketing Workshop coming to San Diego February 18-19, 2011. When you register by February 11th, you will pay only $795 … Continue reading
