Can negative patient reviews help you attract more patients? Why are negative patient reviews considered less harmful? When and how should you respond to negative reviews? Most potential patients consider a lot of factors when choosing their healthcare provider, and … Continue reading
Medical practices are built around their patients. Attracting more patients and understanding their value is by far the most important thing that impacts a practice’s viability and sustainability. While driving traffic to your practice website is essential, only a handful … Continue reading
Regardless of the size and location of your dental practice, Instagram is one of the most effective channels for digital healthcare marketing. Healthcare brands all across the world have active Instagram presence, utilizing images and videos to increase their online … Continue reading
The average customer today is exposed to thousands of marketing and promotional messages per day and wield more computing knowledge in their hand than NASA had to land the first man on the moon. A potential patient can make a … Continue reading
Patients trust doctors with their health. When we think about the patient-doctor relationship in this light, we realize just how important it is for the relationship to be a healthy one. When the relationship is strong, your patient’s health will … Continue reading
The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition between practices. You must have seen new dental clinics pop up in your area, promising a variety of unique services and … Continue reading
In today’s fast, cutthroat business environment, marketing is breaking new ground as customer data continues to grow at a remarkable pace. Technology is evolving faster than we can keep up. Healthcare marketers are spending a sizable portion of their total … Continue reading
Word-of-mouth marketing continues to be one of the most effective marketing strategies for healthcare marketers. According to a Nielson study, nearly 92 percent of people trust recommendations from their family and friends more than other forms of advertising. Using word-of-mouth … Continue reading
How often have we heard “Content is king”? All of us have heard this multiple times, yet content remains more of a supporting actor in healthcare marketing instead of being the star that it is. But one can question: Have … Continue reading
In a world where smart devices like Alexa and Siri are becoming the norm, voice search has extended way beyond the home and into the pockets of tech-savvy people who now take this technology with them on the go. Smartphones … Continue reading
