How to Win Back Lost Patients and Regain Trust

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How to Win Back Lost Patients and Regain Trust

Loyal patients are the most profitable, and it is a known fact that referred patients generate the best return on investment. What is interesting, though, is that a lost patient has a greater value than a potential patient. In fact, … Continue reading

Why Patient Testimonials Matter in Growing Your Healthcare Practice

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Why Patient Testimonials Matter in Growing Your Healthcare Practice

As a healthcare marketer, it is easy to talk about your products and services. You know how amazing your staff is and how effective your services are, and you enjoy conveying that to your target audience through your website content … Continue reading

7 Essential Pages Every Healthcare Website Must Have

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7 Essential Pages Every Healthcare Website Must Have

Your website is one of your healthcare practice’s best reputation management tools. It is your identity to the world and is often the first time your potential patients will see your name. You want to be sure your website gives … Continue reading

5 Email Marketing Campaign Ideas to Improve Patient Engagement

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5 Email Marketing Campaign Ideas to Improve Patient Engagement

Undoubtedly, email is one of the most powerful marketing channels when it comes to driving patient engagement and improving the bottom line. In fact, according to the Direct Marketing Association, email has an ROI of around 4,300 percent. This is … Continue reading

How Much Will a Bad Online Reputation Cost Your Medical Practice?

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How Much Will a Bad Online Reputation Cost Your Medical Practice?

Gone are the days of choosing your next healthcare provider based on a guidebook or personal recommendations. In a digitally connected world, it takes only a few seconds to pull up online reviews of the medical practice or practitioner that … Continue reading

How Critical is Voice Search for Healthcare SEO?

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How Critical is Voice Search for Healthcare SEO?

Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading

8 Tips to step up Twitter marketing game and engage patients

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8 Tips to step up Twitter marketing game and engage patients

Powerful patient relationships are the driving force behind your medical practice success. When your patients know, like and trust you, they are far more likely to buy your products and services and recommend them to friends and family. But how … Continue reading

14 Simple Ways to Ensure Patient Loyalty and Retention

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14 Simple Ways to Ensure Patient Loyalty and Retention

Patient loyalty is like sand in your hand. The more tightly you try to hold it, the more quickly it will trickle through your fingers. Retaining patients has never been an easy nut to crack, as all medical practice owners … Continue reading

5 Tips to Deliver First-class Patient Service Through Social Media

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5 Tips to Deliver First-class Patient Service Through Social Media

Social media patient service is not optional these days. Your patients will choose when to contact their healthcare providers, and through the channel that best suits them. Superior patient service is a key differentiator for healthcare practices, and social networks … Continue reading

Inconsistent Online Listings Hurt Your Patient Experience

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Inconsistent Online Listings Hurt Your Patient Experience

Even the tiniest of details matter when you are trying to attract new patients and drive business growth. Nothing highlights this better than one detail that is quite easy to overlook: your online business listings. Most medical marketers make the … Continue reading

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How to Deal With Negative Online Comments

Even the tiniest of details matter when you are trying to attract new patients and drive business growth. Nothing highlights this better than one detail that is quite easy to overlook: your online business listings. Most medical marketers make the … Continue reading