5 Best Practices for Healthcare Content Promotion

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5 Best Practices for Healthcare Content Promotion

Where there is a visitor, there is an opportunity. Traffic on your website, blogs and social media platforms represents an opportunity for conversion. This means you have plenty of qualified leads, who are highly likely to convert into paying patients. … Continue reading

Healthcare Marketing: 10 Quick Tips to Beat the Competition

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Healthcare Marketing: 10 Quick Tips to Beat the Competition

As a healthcare marketer, it is inevitable that you will have competition. However, competition can be healthy and make you a better practitioner than you already are. You must allow the prospect of competition to inspire you rather than derail … Continue reading

Do Patients Love Your Medical Practice?

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Do Patients Love Your Medical Practice?

The world of healthcare marketing is growing increasingly competitive with each passing day. It has become more important than ever to have a foolproof plan in place to grab the attention of new patients, give them reasons to stick around … Continue reading

What Is Brand Perception and How Does it Impact Your Bottom Line?

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What Is Brand Perception and How Does it Impact Your Bottom Line?

“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading

6 Reasons Why Healthcare Marketers Should Work With Influencers

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6 Reasons Why Healthcare Marketers Should Work With Influencers

Businesses, including healthcare institutions, all around the world are making a strong return from influencer marketing, generating close to $6.50 in revenue for each $1 spent. In addition, influencer marketing is said to be among the fastest-growing online marketing channels, … Continue reading

4 Social Media Blunders Doctors Must Avoid

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4 Social Media Blunders Doctors Must Avoid

Creating and maintaining a strong social media presence could be the difference between success and failure for your medical practice. The most popular platforms, including Facebook, Twitter and LinkedIn, are continually being transformed, bringing new features to end users. Healthcare … Continue reading

What Type of Visual Content Attracts Patients?

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What Type of Visual Content Attracts Patients?

Did you know, nearly 74 percent of marketers are creating and sharing visual content, and this figure is going to increase? The fact is, if you want to make a real impact with your practice’s content, you cannot just treat … Continue reading

7 Ingredients for a Perfect Social Media Content Marketing Recipe

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7 Ingredients for a Perfect Social Media Content Marketing Recipe

Do you, too, want to increase your social media engagement and have your content shared like never before? Every healthcare marketer wants to create and share content that converts. Regardless of the specialty or location of your medical practice, the … Continue reading

Smart Content for Every Stage of the Marketing Funnel

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Smart Content for Every Stage of the Marketing Funnel

Consider this problem: You have built an amazing website, but the conversion rate is still very low. Or, you are regularly posting informative and unique blog posts, but they hardly seem to help drive patients to your dental practice. One … Continue reading

The Positive Side of Negative Patient Reviews

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The Positive Side of Negative Patient Reviews

Can negative patient reviews help you attract more patients? Why are negative patient reviews considered less harmful? When and how should you respond to negative reviews? Most potential patients consider a lot of factors when choosing their healthcare provider, and … Continue reading

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Top 6 Reasons Why You Should Brand Your Healthcare Practice

Can negative patient reviews help you attract more patients? Why are negative patient reviews considered less harmful? When and how should you respond to negative reviews? Most potential patients consider a lot of factors when choosing their healthcare provider, and … Continue reading