A Complete Guide to Patient Retention at Your Medical Practice

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A Complete Guide to Patient Retention at Your Medical Practice

There is a lot of information available about how to attract new patients to your medical practice, but not much thought is given to patient retention. What most medical professionals do not seem to realize is that retaining a patient … Continue reading

4 Types of Videos All Dental Practices Should Make

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4 Types of Videos All Dental Practices Should Make

Videos are captivating. According to a report, four out of the top-six online channels on which people watch video are social channels. In fact, your website visitors will stay longer if it has some video content. Google’s algorithms will love … Continue reading

Exceeding Patient Expectations Is Nice, and Absolutely Necessary

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Exceeding Patient Expectations Is Nice, and Absolutely Necessary

In a world where your competitors are just a click away, meeting and exceeding patient expectations is the new marketing mantra. Today’s patients have access to an endless amount of information about your cosmetic surgery practice and the unique services … Continue reading

Healthcare SEO 2019: Best Practices for Writing Engaging Content

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Healthcare SEO 2019: Best Practices for Writing Engaging Content

According to content marketing experts, content is one of the top factors that determine the ranking of your healthcare website. Therefore, the need for creating engaging content has increased now more than ever. However, what constitutes engaging content? Is there … Continue reading

The ‘Secret’ Healthcare Marketing Strategy No One Talks About

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The ‘Secret’ Healthcare Marketing Strategy No One Talks About

You have been a healthcare marketer for a while. You have been writing about your services on various social media platforms, trying paid ads, updating your website, spending a fortune on traditional advertising and attending all kinds of online networking … Continue reading

Influencer Marketing: Big Impact Even With a Small Budget

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Influencer Marketing: Big Impact Even With a Small Budget

2019 is almost here and healthcare marketers are planning their strategy for the next year. Every medical practice wants to get its name out there and attract more and more patients. However, when you are a new practice with a … Continue reading

4 Reasons Your Healthcare Blog Isn’t Converting Visitors

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4 Reasons Your Healthcare Blog Isn't Converting Visitors

Starting a healthcare blog is super-easy and an excellent way of attaining more potential patients. But attracting the right audience who will consume your content, trust your practice and add to your conversion rate is very difficult. This goal is … Continue reading

How No-Shows/Canceled Appointments Affect Your Practice

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How No-Shows/Canceled Appointments Affect Your Practice

Let’s face it: Every medical practice has appointment cancellations and no-shows. As a healthcare marketer, you must be aware of the high cost of no-shows and cancellations: decreased revenue, underutilized staff, lost commissions and decreased staff morale. If not addressed … Continue reading

How Online Patient Reviews Are Impacting Your SEO

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How Online Patient Reviews Are Impacting Your SEO

Patient feedback is a feared expression, shared mostly with family and friends, unless some of your existing patients choose to praise or criticize your practice online in the form of “constructive criticism.” Online patient reviews are a powerful tool, both … Continue reading

Patient Reactivation: Strategies, Tips and Best Practices

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Patient Reactivation: Strategies, Tips and Best Practices

According to a study by Marketing Metrics, any business has a: 60 to 70 percent chance of selling again to an existing customer. 20 to 40 percent chance of winning back a lost customer. 5 to 20 percent chance of … Continue reading

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Think of Your Healthcare Practice as a Business to Expand

According to a study by Marketing Metrics, any business has a: 60 to 70 percent chance of selling again to an existing customer. 20 to 40 percent chance of winning back a lost customer. 5 to 20 percent chance of … Continue reading