Multichannel Medical Marketing: Highway to a Successful Practice

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Multichannel Medical Marketing: Highway to a Successful Practice

According to a recently published study, an increasing number of U.S. customers spend more than five hours per day on their smartphones. In addition, when they are using their mobile devices, they open an average of nine apps. Do you … Continue reading

5 Ways Mobile Healthcare Apps Can Improve Patient Experience

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5 Ways Mobile Healthcare Apps Can Improve Patient Experience

Until a few years back, the hospital was an uncomfortable and intimidating place for patients. Understanding treatment options, consulting doctors and running around in the stressful environment was very difficult. Today, however, the scenario is changed. The healthcare industry has … Continue reading

Healthcare Marketing: 10 Quick Tips to Beat the Competition

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Healthcare Marketing: 10 Quick Tips to Beat the Competition

As a healthcare marketer, it is inevitable that you will have competition. However, competition can be healthy and make you a better practitioner than you already are. You must allow the prospect of competition to inspire you rather than derail … Continue reading

Improve Patient Satisfaction Through Efficient Call Handling

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Improve Patient Satisfaction Through Efficient Call Handling

Your front-office staff is usually your patients’ first impression of your practice. Your front-office person represents your medical practice. Demonstrating unmatched patient service is essential. When a person calls your office, he or she is not looking for a chat. … Continue reading

4 Types of Difficult Patients Every Doctor Has to Deal With

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4 Types of Difficult Patients Every Doctor Has to Deal With

Patients are the lifeblood of your medical practice. They are essential to your practice. This statement is true, considering that no practice can survive without patients. If you have a service that no patient is willing to pay for, you … Continue reading

7 Things to Consider Before Merging Your Medical Practice

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7 Things to Consider Before Merging Your Medical Practice

It is exciting to experience tremendous growth in your medical practice, but eventually, significant growth will lead to change in the structure and size of your medical practice. Established practices often find it beneficial to acquire smaller practices, which can … Continue reading

6 Ways Staff Training Improves Your Bottom Line

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6 Ways Staff Training Improves Your Bottom Line

So much has been said about the fact that training your employees can improve their productivity and result in lower turnover rates, which in turn affects the bottom line positively. Staff training is not new, but perhaps not many medical … Continue reading

10 Proven Lead Generation Strategies for Your Medical Practice

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10 Proven Lead Generation Strategies for Your Medical Practice

Does this situation sound familiar to you? You have been successfully growing your medical practice through word-of-mouth referrals and retaining existing patients; you have a healthy online reputation, experienced staff and things are going very well. However, you have lately … Continue reading

Factors That Impact Online Reputation of Your Medical Practice

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Factors That Impact Online Reputation of Your Medical Practice

Your medical practice’s positive reputation is one of its greatest assets. A strong reputation will differentiate your practice from the competition, and patients will pay a premium to consult a reliable healthcare professional they can trust. In the past, a … Continue reading

How to Win Back Lost Patients and Regain Trust

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How to Win Back Lost Patients and Regain Trust

Loyal patients are the most profitable, and it is a known fact that referred patients generate the best return on investment. What is interesting, though, is that a lost patient has a greater value than a potential patient. In fact, … Continue reading

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5 Ways to Train Your Front Desk Staff to Improve Customer Service

Loyal patients are the most profitable, and it is a known fact that referred patients generate the best return on investment. What is interesting, though, is that a lost patient has a greater value than a potential patient. In fact, … Continue reading