How to Improve Staff Morale in the Hospital?

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How to Improve Staff Morale in the Hospital?

A healthcare practice is only as good as its staff. With staff productivity and efficiency now ranking as one of the most interesting concerns for modern-day medical practices, identifying ways to improve staff morale in the hospital must be on … Continue reading

5 Must-Read Medical Publications For Doctors

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5 Must-Read Medical Publications For Doctors

The best medical magazines are sometimes hard to come by, especially if you’re a healthcare provider, as many medical publications give reference to cases that you may never come across or patient acquisition ideas that will eat five years of … Continue reading

Top 5 Doctors Review Sites to List Your Medical Practice

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Top 5 Doctors Review Sites to List Your Medical Practice

Gathering online reviews hasn’t been a priority for physicians and medical practice owners. Still, in today’s digitally-connected world, healthcare providers and facilities can’t afford to miss what patients are saying about them online. When it comes to online reputation management, … Continue reading

5-Step Guide To Creating An Action Plan That Helps You Achieve Goals

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5-Step Guide To Creating An Action Plan That Helps You Achieve Goals

Increase patient volume. Boost website traffic. Launch new services. Improve brand awareness. Strengthen online reputation. These are all examples of healthcare marketing goals. But “goals” is rather a vague term. If you genuinely want to set goals, you have to … Continue reading

Feeling Stuck with Healthcare Social Media Marketing? Here are 6 Fresh Ideas

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Feeling Stuck with Healthcare Social Media Marketing?  Here are 6 Fresh Ideas

Did you know, seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing every morning. As a result, medical practices … Continue reading

The Whys and Hows of Choosing an Online Reputation Management Agency

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The Whys and Hows of Choosing an Online Reputation Management Agency

Many small medical practice owners start solo. Sometimes it is purely out of necessity, and sometimes it’s the way they want. Over time, however, they start looking for help with a variety of tasks. They might start with a front-desk … Continue reading

How to Establish the Online Reputation of a New Medical Practice

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How to Establish the Online Reputation of a New Medical Practice

With the Internet giving patients so many avenues to form an opinion about medical practices, every startup medical practice needs to be proactive about its online reputation. The competition of online reviews and social networks can be cutthroat – particularly … Continue reading

Why Is Avoiding Unethical Healthcare Marketing Best for You?

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Why Is Avoiding Unethical Healthcare Marketing Best for You?

Healthcare marketing is one job that is never done. There are always new campaigns to create and launch. New tricks to master and roll out. And new targets to chase down. The pressure that comes with seeing a return on … Continue reading

Don’t Just Manage Your Online Reputation; Take Charge of It!

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Don’t Just Manage Your Online Reputation; Take Charge of It!

If you do not control your brand image online, someone else will. These days, almost every transaction starts online. If existing or potential patients see harmful content about your medical practice in search engine results, you are taking a considerable … Continue reading

A Deep Dive Into Patient Journey

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A Deep Dive Into Patient Journey

Today’s patients are more unified and have a louder voice than ever before. They are demanding to be a part of their healthcare processes by asking more questions and demanding copies of their medical records. However, despite this growing confidence, … Continue reading

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