6 Easy Ways to Research Your Competition so that You Can Attract More Patients

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6 Easy Ways to Research Your Competition so that You Can Attract More Patients

If you want to stay ahead of the game, you’ve got to know your competition. We’ll show you how to do your own market research so you can get the scoop on competing healthcare practices. When you know their strengths … Continue reading

6 Ways to Promote Your Practice Around the Holidays

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6 Ways to Promote Your Practice Around the Holidays

Many healthcare practices see a lull in business around the holidays, but that doesn’t mean you have to sit around and wait for things to pick back up. The holiday season is a perfect opportunity to send well-wishes to your … Continue reading

6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

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6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier to patients (who immediately sense it!) and more productive. And … Continue reading

5 Ways to Nurture and Increase Patient Referrals

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5 Ways to Nurture and Increase Patient Referrals

When it comes to healthcare, patients want to know they are getting the best and prefer going to physicians someone they trust has recommended to them. Here are some ways to increase your number of patient referrals. 1. Gather information. … Continue reading

Reduce burnout and increase connection with your patients using these 3 techniques

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Reduce burnout and increase connection with your patients using these 3 techniques.

With all the demands of your rigorous schedule, seeing one patient after another, the constant clamor for your attention can get to be too much. To take care of yourself, and therefore enable you to take better care of your … Continue reading

4 Things You Need To Do When You Close Your Healthcare Practice

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4 Things You Need To Do When You Close Your Healthcare Practice

As a medical professional, retiring is not as simple as riding off into the sunset. You may well get to that sunset ride, but to make sure it’s undisturbed by any loose ends –particularly any that could lead to allegations … Continue reading

Stumped on topics for your healthcare blog? Use these 8 ideas.

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Stumped on topics for your healthcare blog? Use these 8 ideas

Keeping a healthcare blog updated with valuable content on a consistent basis is important to your healthcare site’s visibility and authority online, but it’s not always easy coming up with ideas. In addition to the ideas we listed here, we’ve … Continue reading

7 Ways to Improve Your Healthcare Marketing

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7 Ways to Improve Your Healthcare Marketing

Healthcare marketing helps you nurture relationships with existing patients and help new patients find you. The concept is simple enough, but with all the forms of media out there, it can be overwhelming to know how to get into action. … Continue reading

Marketing Eye to Eye: Don’t Let Your Computer Get in the Way

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Marketing Eye to Eye: Don’t Let Your Computer Get in the Way

Medical marketing may get you thinking about websites, social media and email campaigns, and while those are all important components, there’s no substitute for the power of a good doctor-patient relationship. Not only is a good doctor-patient relationship a good … Continue reading

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The Importance of Online Advertising for Healthcare Marketing

How your patients experience your practice is a foundational aspect of your healthcare marketing strategy. A snappy website may help get patients through your doors, but whether or not you retain them and they are willing to recommend your practice … Continue reading