Why Creating an Online Community Is Important for Your Practice

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Why Creating an Online Community Is Important for Your Practice

When you’re creating a healthcare marketing plan for your medical or dental practice, it’s important to think of your practice as a brand or a business. It’s also equally important to make an effort to create a community within your … Continue reading

3 New Ways to Promote Your Practice

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3 New Ways to Promote Your Practice

Creating social media and blog posts that showcase your expertise and address patients’ medical questions and concerns is a large part of any healthcare marketing strategy. Although it’s important to showcase your practice’s expertise and keep the information relevant to … Continue reading

9 Easy Enhancements to Promote a Positive Waiting Room Experience

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9 Easy Enhancements to Promote a Positive Waiting Room Experience

Have you waited in your waiting room lately? You should. In fact, that’s one of the best ways to find out what your waiting room experience is really like. If you’re wondering why this is such a big deal, waiting … Continue reading

8 Ways to Handle Patient Complaints and Defuse Their Frustrations

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8 Ways to Handle Patient Complaints and Defuse Their Frustrations

2017 will see healthcare’s full transition to value-based reimbursement, so scoring low on the patient satisfaction surveys that payers send to patients will cost you. But how do you handle those patients who, no matter how nice you are, you … Continue reading

5 Ways to Train Your Front Desk Staff to Improve Customer Service

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5 Ways to Train Your Front Desk Staff to Improve Customer Service

Your front desk staff pulls a lot of weight when it comes to your medical practice’s customer satisfaction. They’re the first people your patients speak to when they call and the first faces your patients see when they walk through … Continue reading

Top 8 Ways to Ensure That Your Patients Keep Their Appointments

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Top 8 Ways to Ensure That Your Patients Keep Their Appointments

Perpetually tardy patients, last-minute cancellations and flat-out no-shows have adverse affects on your healthcare practice. They disrupt your schedule, minimize your efficiency and, most of all, reduce your profitability. Patient Prompt reports that with an average appointment cost of $125, … Continue reading

Top 5 Digital Marketing Issues You Need to Consider to Hire the Best Digital Marketer for Your Healthcare Practice

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Top 5 Digital Marketing Issues You Need to Consider to Hire the Best Digital Marketer for Your Healthcare Practice

Here’s the hard truth: You need to invest in digital marketing if you want your healthcare practice to remain competitive. The unfortunate reality is that digital marketing can get costly, and not every digital marketer is worth his weight in … Continue reading

Top 6 Reasons Why You Should Brand Your Healthcare Practice

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Top 6 Reasons Why You Should Brand Your Healthcare Practice

Even if advertising isn’t your specialty, you can probably conjure up in your mind a variety of brands that you recognize and personal associations to go with them. Branding for your healthcare practice is similar in that your brand is … Continue reading

6 Easy Ways to Research Your Competition so that You Can Attract More Patients

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6 Easy Ways to Research Your Competition so that You Can Attract More Patients

If you want to stay ahead of the game, you’ve got to know your competition. We’ll show you how to do your own market research so you can get the scoop on competing healthcare practices. When you know their strengths … Continue reading

6 Ways to Promote Your Practice Around the Holidays

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6 Ways to Promote Your Practice Around the Holidays

Many healthcare practices see a lull in business around the holidays, but that doesn’t mean you have to sit around and wait for things to pick back up. The holiday season is a perfect opportunity to send well-wishes to your … Continue reading

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Why Online Review Sites Are Important for Your Practice

Many healthcare practices see a lull in business around the holidays, but that doesn’t mean you have to sit around and wait for things to pick back up. The holiday season is a perfect opportunity to send well-wishes to your … Continue reading