7 Timeless Patient Service Commandments to Remember

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7 Timeless Patient Service Commandments to Remember

Today’s healthcare landscape is incredibly patient-driven. Patient service is no less than a “religion” for medical practitioners and their staff. A plethora of choices and mass customization mean medical practices must fight for patients’ business. It is not only service … Continue reading

6 Reasons Why Healthcare Marketers Should Work With Influencers

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6 Reasons Why Healthcare Marketers Should Work With Influencers

Businesses, including healthcare institutions, all around the world are making a strong return from influencer marketing, generating close to $6.50 in revenue for each $1 spent. In addition, influencer marketing is said to be among the fastest-growing online marketing channels, … Continue reading

How No-Shows/Canceled Appointments Affect Your Practice

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How No-Shows/Canceled Appointments Affect Your Practice

Let’s face it: Every medical practice has appointment cancellations and no-shows. As a healthcare marketer, you must be aware of the high cost of no-shows and cancellations: decreased revenue, underutilized staff, lost commissions and decreased staff morale. If not addressed … Continue reading

How to Report and Remove Fake Google Reviews About Your Practice

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How to Report and Remove Fake Google Reviews About Your Practice

Online reviews and ratings make a significant difference to your conversion rate because patients trust social proof more than paid advertising. According to a report, nearly 31 percent of people will spend more money when a business has excellent reviews, … Continue reading

3 Powerful Tips for Retaining Visitors on Your Medical Practice Website

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3 Powerful Tips for Retaining Visitors on Your Medical Practice Website

While there are many advantages of digital marketing, users’ short attention span is not one of them. Since the rise of smartphones and other gadgets, the average attention span of human beings has fallen from 12 seconds to eight seconds. … Continue reading

4 Biggest Challenges of Growing a Medical Practice

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4 Biggest Challenges of Growing a Medical Practice

The path of starting a medical practice is paved unevenly, with many obstacles to jump. Medical practice owners are tasked with taking an idea from the early stages all the way through to online reputation management, marketing, patient care and … Continue reading

A Deep Dive Into Patient Journey

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A Deep Dive Into Patient Journey

Today’s patients are more unified and have a louder voice than ever before. They are demanding to be a part of their healthcare processes by asking more questions and demanding copies of their medical records. However, despite this growing confidence, … Continue reading

6 Ways Staff Training Improves Your Bottom Line

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6 Ways Staff Training Improves Your Bottom Line

So much has been said about the fact that training your employees can improve their productivity and result in lower turnover rates, which in turn affects the bottom line positively. Staff training is not new, but perhaps not many medical … Continue reading

Are You Looking to Improve Conversion Rates of Your Medical Website?

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Are You Looking to Improve Conversion Rates of Your Medical Website?

So, your medical practice has a website and you want to drive more traffic or potentially more patients. What can you do? Most website owners instantly think about marketing and spending more dollars. Undoubtedly, getting more visitors to your website … Continue reading

Is Your Medical Practice Website HIPAA-Compliant?

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Is Your Medical Practice Website HIPAA-Compliant?

An effective website is a foundation for any digital marketing strategy. However, for healthcare providers, having a great website is not enough – it also needs to be HIPAA-compliant. This means if you are using your practice website for either … Continue reading

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Reduce burnout and increase connection with your patients using these 3 techniques

An effective website is a foundation for any digital marketing strategy. However, for healthcare providers, having a great website is not enough – it also needs to be HIPAA-compliant. This means if you are using your practice website for either … Continue reading