What factors do patients look at before choosing a doctor? You can bet their decisions are not based purely on price and convenience. There’s a world of emotional and psychological motives at play telling patients how to pick a doctor. … Continue reading
The healthcare marketing funnel looks something like this: Awareness, Consideration, Evaluation and Decision. Usually, traditional marketing strategies are responsible for the first part of the funnel, and then sales take over. However, digital transformation has changed – and is continuing … Continue reading
For many medical practices and hospitals, improving patient experience is a never-ending process. Balancing the demands associated with running a medical practice, patient care and rising admin costs is complicated. However, recent advances in technology have made it easier to … Continue reading
There is a secret healthcare marketing strategy we have seen over the years that makes and breaks more medical practices than any other approach. The reason we call it is “secret” is not that hardly anyone knows about it, but … Continue reading
If you are a doctor or work in medical practice, you have probably asked yourself these three agonizing questions: Why are our patients leaving for competitors? What are we doing wrong? How can we improve our level of patient service? … Continue reading
Today’s healthcare landscape is incredibly patient-driven. Patient service is no less than a “religion” for medical practitioners and their staff. A plethora of choices and mass customization mean medical practices must fight for patients’ business. It is not only service … Continue reading
Businesses, including healthcare institutions, all around the world are making a strong return from influencer marketing, generating close to $6.50 in revenue for each $1 spent. In addition, influencer marketing is said to be among the fastest-growing online marketing channels, … Continue reading
Let’s face it: Every medical practice has appointment cancellations and no-shows. As a healthcare marketer, you must be aware of the high cost of no-shows and cancellations: decreased revenue, underutilized staff, lost commissions and decreased staff morale. If not addressed … Continue reading
Online reviews and ratings make a significant difference to your conversion rate because patients trust social proof more than paid advertising. According to a report, nearly 31 percent of people will spend more money when a business has excellent reviews, … Continue reading
While there are many advantages of digital marketing, users’ short attention span is not one of them. Since the rise of smartphones and other gadgets, the average attention span of human beings has fallen from 12 seconds to eight seconds. … Continue reading
