Like healthcare itself, healthcare marketing presents an ever-changing landscape of possibilities. The best marketing strategies from yesterday may not be the best options for today or in the future, especially when it comes to what healthcare marketing companies like to … Continue reading
Do you have a killer healthcare marketing strategy? Do you keep wondering why some doctors get all the referrals from local physicians while others get none? Is it because of personal connections? Quality of care? Promotional schemes? These are all … Continue reading
Without leads, your dental practice will most certainly collapse. Dental marketers rely on a variety of channels to drive leads and boost conversion rates. However, often these tactics do not yield the desired results. Spending hours creating informative content, hoping … Continue reading
Did you know that 61% of marketers cite lead generation as their biggest challenge? This is because leads are getting harder to come by using traditional marketing techniques like newspaper ads and trade shows. Whether you’re running an individual medical … Continue reading
Does this situation sound familiar to you? You have been successfully growing your medical practice through word-of-mouth referrals and retaining existing patients; you have a healthy online reputation, experienced staff and things are going very well. However, you have lately … Continue reading
Word-of-mouth marketing continues to be one of the most effective marketing strategies for healthcare marketers. According to a Nielson study, nearly 92 percent of people trust recommendations from their family and friends more than other forms of advertising. Using word-of-mouth … Continue reading
Starting a healthcare blog is super-easy and an excellent way of attaining more potential patients. But attracting the right audience who will consume your content, trust your practice and add to your conversion rate is very difficult. This goal is … Continue reading
