6 Key Elements of a High-Performance Plastic Surgery Marketing Plan

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6 Key Elements of a High-Performance Plastic Surgery Marketing Plan

The drastic transformation of the customer journey means patients are now in the driver’s seat. Not only this ‒ informed and aware patients are taking the lead and steering the course of their treatment. With so many choices empowering them … Continue reading

20 Most Effective Doctor Marketing Tips for Attracting New Patients and Growing Your Practice

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20 Most Effective Doctor Marketing Tips for Attracting New Patients and Growing Your Practice

Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading

Focus on These Crucial Elements to Ensure An Exceptional Patient Experience

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Focus on These Crucial Elements to Ensure An Exceptional Patient Experience

Patient experience is a critical portion of your healthcare practice’s success in 2017. If you aren’t scoring high on patient satisfaction surveys (that payers distribute to patients) you won’t get reimbursed. Because your patients’ full experience is comprised of many … Continue reading

How to Measure Your Practice’s Email Marketing Campaign Success

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How to Measure Your Practice’s Email Marketing Campaign Success

An email marketing campaign is a great opportunity for healthcare practices, but to make your campaigns successful, you need to pay attention to how it does after you hit “send.” Tracking the success of your emails helps you make your … Continue reading

How to Craft Emails Your Patients Will Read

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How to Craft Emails Your Patients Will Read

With pitches and promotions everywhere, you want to make your healthcare practice’s emails stand out in your patients’ inbox. Here are things you can do to create emails that your patients will actually want to open. Make it personal. Think … Continue reading

How to create a social media calendar for marketing your healthcare practice

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How to create a social media calendar for marketing your healthcare practice

When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world … Continue reading

Why you need to market your healthcare practice online

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Why you need to market your healthcare practice online

How is your online healthcare marketing game? If you create and implement strategies to connect with patients on the Internet so that you attract and retain them long-term, then you’re doing great. If you roll your eyes at the idea … Continue reading

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5 Ways to Nurture and Increase Patient Referrals

How is your online healthcare marketing game? If you create and implement strategies to connect with patients on the Internet so that you attract and retain them long-term, then you’re doing great. If you roll your eyes at the idea … Continue reading