Think about the last time you booked a hotel. Why did you choose that particular hotel? Well, if you are like most people, you probably asked your family and friends or searched online for a hotel with impressive star ratings … Continue reading
When it comes to building or improving a medical practice’s online reputation, the patients are in control! What patients say online about your services will either make or break your practice. Read this blog to understand the role of patient … Continue reading
Word-of-mouth marketing continues to be one of the most effective marketing strategies for healthcare marketers. According to a Nielson study, nearly 92 percent of people trust recommendations from their family and friends more than other forms of advertising. Using word-of-mouth … Continue reading
The drastic transformation of the customer journey means patients are now in the driver’s seat. Not only this ‒ informed and aware patients are taking the lead and steering the course of their treatment. With so many choices empowering them … Continue reading
Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading
Patient experience is a critical portion of your healthcare practice’s success in 2017. If you aren’t scoring high on patient satisfaction surveys (that payers distribute to patients) you won’t get reimbursed. Because your patients’ full experience is comprised of many … Continue reading
An email marketing campaign is a great opportunity for healthcare practices, but to make your campaigns successful, you need to pay attention to how it does after you hit “send.” Tracking the success of your emails helps you make your … Continue reading
With pitches and promotions everywhere, you want to make your healthcare practice’s emails stand out in your patients’ inbox. Here are things you can do to create emails that your patients will actually want to open. Make it personal. Think … Continue reading
When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world … Continue reading
How is your online healthcare marketing game? If you create and implement strategies to connect with patients on the Internet so that you attract and retain them long-term, then you’re doing great. If you roll your eyes at the idea … Continue reading
