Does this situation sound familiar to you? You have been successfully growing your medical practice through word-of-mouth referrals and retaining existing patients; you have a healthy online reputation, experienced staff and things are going very well. However, you have lately … Continue reading
In a world where your competitors are just a click away, patient loyalty is the new marketing. Today’s patients have access to an endless amount of information about your medical practice and the unique services your offer. Research shows that … Continue reading
If there is one generation that healthcare marketers cannot stop talking about, it is the millennials. Heavily sought after by most healthcare practices, the millennial generation presents a tremendous business opportunity. Medical practices of all specialties and sizes around the … Continue reading
If you want to widen the reach of your brand message quickly and creatively, infographics are the answer. Infographics are all about stirring the creative storm in your coffee mug. This is because humans love visuals. Our brains like them, … Continue reading
Over the last few years, digital marketing trends have emerged that have had a significant influence on how dental practices collaborate, communicate, evolve and innovate. As healthcare marketers, we live in a fast-paced digital world where the rules of the … Continue reading
Digital marketing has seen rapid growth in the past few years, but healthcare marketers still face significant challenges implementing and scaling an effective digital marketing strategy across their practice. Most notable among these obstacles is measuring the effectiveness of their … Continue reading
According to a recently published study, an increasing number of U.S. customers spend more than five hours per day on their smartphones. In addition, when they are using their mobile devices, they open an average of nine apps. Do you … Continue reading
Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading
Let us accept this. Email is not going anywhere anytime soon. Just check out these facts: According to McKinsey, email is 40 times more effective than Facebook and Twitter combined in helping your practice attract new patients. For 89 percent … Continue reading
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Let us accept this. Email is not going anywhere anytime soon. Just check out these facts: According to McKinsey, email is 40 times more effective than Facebook and Twitter combined in helping your practice attract new patients. For 89 percent … Continue reading
