Are You Ready For the Digital Healthcare Transformation?

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Are You Ready For the Digital Healthcare Transformation?

The healthcare marketing funnel looks something like this: Awareness, Consideration, Evaluation and Decision. Usually, traditional marketing strategies are responsible for the first part of the funnel, and then sales take over. However, digital transformation has changed – and is continuing … Continue reading

5 Side Effects of Poor Patient Service

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5 Side Effects of Poor Patient Service

Patient service is arguably the most critical aspect of your medical practice to get right. Outstanding patient service can overcome poor marketing, but it is incredibly difficult (and expensive) to replace poor patient service with even the most exceptional, “delightful” … Continue reading

Why Does Your Dental Practice Need a Marketing Agency?

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Why Does Your Dental Practice Need a Marketing Agency?

Whether you are starting out with your dental practice or you own a well-established facility, this question will always arise at some point: “Should I do my digital marketing in-house or through a dental practice marketing agency?” Building an in-house … Continue reading

6 Proven Medical Marketing Strategies to Help You Get Patients

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6 Proven Medical Marketing Strategies to Help You Get Patients

Medical marketing has changed more in the last ten years than in the previous 40, and rapid progress does not show any signs of slowing down. The digital medical marketing landscape that encompasses search engine optimization (SEO), social media, pay-per-click … Continue reading

5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice Grow

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5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice Grow

You often hear that the world of healthcare marketing is changing. It is true, but shouldn’t we all be looking at this statement a little differently? The world of healthcare marketing has already changed. It is not a matter of … Continue reading

How to Win Back Lost Patients and Regain Trust

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How to Win Back Lost Patients and Regain Trust

Loyal patients are the most profitable, and it is a known fact that referred patients generate the best return on investment. What is interesting, though, is that a lost patient has a greater value than a potential patient. In fact, … Continue reading

A Deep Dive Into Patient Journey

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A Deep Dive Into Patient Journey

Today’s patients are more unified and have a louder voice than ever before. They are demanding to be a part of their healthcare processes by asking more questions and demanding copies of their medical records. However, despite this growing confidence, … Continue reading

Patient Satisfaction – Why It Matters and How To Improve It

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Patient Satisfaction – Why It Matters and How To Improve It

Though the answer may sound obvious to many of you, the question is still worth asking: What do we mean by patient satisfaction? Simply put, patient satisfaction is an indicator of how well the patient is being treated at your … Continue reading

How Critical is Voice Search for Healthcare SEO?

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How Critical is Voice Search for Healthcare SEO?

Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading

14 Simple Ways to Ensure Patient Loyalty and Retention

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14 Simple Ways to Ensure Patient Loyalty and Retention

Patient loyalty is like sand in your hand. The more tightly you try to hold it, the more quickly it will trickle through your fingers. Retaining patients has never been an easy nut to crack, as all medical practice owners … Continue reading

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