Digital transformation has become increasingly popular in recent times. Yet, amidst all the white noise about medical practices investing significant time, money, and efforts into digital transformation, let’s take a step back and answer a fundamental question, “What does digitally … Continue reading
Marketing a dental practice is not a full-time job… It’s more like doing two or three full-time jobs simultaneously! As a dental marketer, you are expected to keep track of digital campaigns, count website visitors, calculate conversion rates, look for … Continue reading
Is your dental practice on Facebook? No? Then you are probably leaving revenue on the table! You must be thinking, why are we discussing Facebook, a social media platform that has been out for quite some time. Why Facebook? With … Continue reading
Of the 7.9 billion people on planet Earth, more than 4.6 billion have Internet access; and more than 4.3 billion people have access to social networks. More than 98% of social media users access social networks through a mobile device. Most of them spend … Continue reading
Quiz time, friends! What’s better than acquiring one new patient? The answer is not “acquiring two patients:” but retaining every single one of your existing patients! Having been in healthcare marketing for over 40 years, we understand the excitement that … Continue reading
After staff salaries, marketing is usually the most significant expense for many dental practices. As a dental practice owner, don’t you want to see your marketing budget being spent in the most productive way possible? Often, dental practices try different … Continue reading
A satisfied patient is your best healthcare marketing strategy. Period. If you’re a regular reader of Practice Builders’ blog, you must have noticed that we emphasize the importance of patient satisfaction and a seamless, personalized patient experience across all touch … Continue reading
Managing audiology patient experiences can be tough, but with a solid game plan you will reach great success. It didn’t take a global pandemic for audiology practices to recognize the value of providing a good patient experience. Nonetheless, practices have … Continue reading
Let’s be honest: Building and protecting the online reputation of your medical practice is neither easy nor cheap. Online reputation management (ORM) is a complicated process that may cost you thousands of hard-earned dollars depending on the severity of the … Continue reading
The use of digital marketing in healthcare is no longer an option. It’s a necessity. Why? Because 87 percent of potential new patients start their search for a new healthcare provider online. Eighty-seven percent! That’s a huge market opportunity that … Continue reading
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