Multi-location healthcare practices face several challenges when defining their local SEO strategies and evaluating their SEO performance. You can’t manifest scalable growth without a strategy for evaluating location-specific SEO performance. This is particularly true of multi-location practices, who should measure … Continue reading
Think of search engine optimization (SEO) as the foundation of your online presence. The website content you produce means nothing if it doesn’t reach or attract patient prospects. SEO is designed to generate local leads and help you convert your … Continue reading
In case you haven’t been paying attention, the healthcare industry is going through a period of rapid change driven primarily by the consumerization of healthcare. Doctors are learning that they need to come down off their pedestals and patients are … Continue reading
In case you don’t have enough acronyms to remember, along comes NAP, which simply stands for Name, Address, and Phone Number. NAP is your practice’s primary contact information that appears on every website displaying it. Maintaining local SEO NAP consistency … Continue reading
How’s your website doing these days? If you answered that it’s not doing as well as you’d like, then this article is for you. Your healthcare website may be suffering from technical SEO factors or common technical SEO issues that … Continue reading
Have you ever wondered why your local business directory listing matters so much to your healthcare marketing efforts? Could it be that over 60 percent of prospective patients will typically go online in search of healthcare providers and information? According … Continue reading
This article explores the most common SEO challenges that high-growth, multi-location healthcare practices face when they expand to new markets or grow through mergers and acquisitions. It also explores the best solutions to those problems based on our 40+ years … Continue reading
Right now, there’s a tremendous battle raging on the Internet and you probably haven’t heard a peep about it. It’s the battle between search engines (SEO) and user experiences (UX). Why? Because the best practices in SEO can often diminish … Continue reading
How Can You Make the Best Use of Local SEO Strategies in Healthcare? It’s no secret that the vast majority of private healthcare practices rely on attracting patients who live or work within their local geographic areas. By the same … Continue reading
Now that 2022 is well underway, this is a great time to review your search engine optimization strategy. Like most areas of digital healthcare marketing, healthcare SEO undergoes constant change. However, with frequent Google algorithm updates (at least one or … Continue reading
