How to Measure Your SEO Performance Across Locations

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How to Measure Your SEO Performance Across Locations

Multi-location healthcare practices face several challenges when defining their local SEO strategies and evaluating their SEO performance. You can’t manifest scalable growth without a strategy for evaluating location-specific SEO performance. This is particularly true of multi-location practices, who should measure … Continue reading

Why A Healthcare Practice Should Outsource Its SEO

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Why A Healthcare Practice Should Outsource Its SEO

Think of search engine optimization (SEO) as the foundation of your online presence. The website content you produce means nothing if it doesn’t reach or attract patient prospects. SEO is designed to generate local leads and help you convert your … Continue reading

How to Stay Patient Centric While Marketing in Healthcare Industry

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How to Stay Patient Centric While Marketing in Healthcare Industry

In case you haven’t been paying attention, the healthcare industry is going through a period of rapid change driven primarily by the consumerization of healthcare. Doctors are learning that they need to come down off their pedestals and patients are … Continue reading

Issues to Avoid While Scaling SEO For Multi-Location Clinics

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This article explores the most common SEO challenges that high-growth, multi-location healthcare practices face when they expand to new markets or grow through mergers and acquisitions. It also explores the best solutions to those problems based on our 40+ years … Continue reading

7 Healthcare SEO Trends for 2022 You Must Follow

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Now that 2022 is well underway, this is a great time to review your search engine optimization strategy. Like most areas of digital healthcare marketing, healthcare SEO undergoes constant change. However, with frequent Google algorithm updates (at least one or … Continue reading

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