What Are the Consequences of Poor Patient Service?

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What Are the Consequences of Poor Patient Service?

Patient service is the most important thing for your medical practice to get right. Excellent patient service can overcome poor marketing, but it is extremely difficult and very expensive to replace poor patient service with even the most delightful marketing. … Continue reading

Is Your Medical Practice Website Patient-Friendly?

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Is Your Medical Practice Website Patient-Friendly?

The Internet is a very competitive place. Getting potential patients to your medical practice website is only half the battle. The more significant part of the struggle is to keep your website visitors engaged. It is also important to give … Continue reading

Promote Your Ob/Gyn Practice With These Content Marketing Ideas

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Promote Your Ob/Gyn Practice With These Content Marketing Ideas

According to the Content Marketing Institute, content marketing can help you achieve conversion rates six times higher than other marketing methods. In addition, content marketing can generate more than three times the leads as outbound marketing and costs 60 percent … Continue reading

7 Low-Cost Ways to Promote Your Medical Practice

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7 Low-Cost Ways to Promote Your Medical Practice

Healthcare marketers understand just how crucial it is to market their private practice in order to gain online visibility and reach their target audience. Marketing is an important way for you to show your skills to your target audiences. As … Continue reading

5 Video Marketing Ideas for Your Healthcare Practice

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5 Video Marketing Ideas for Your Healthcare Practice

Consider this: More than 65 percent of people are visual learners. Around 90 percent of the information that our brain processes is visual. Messages conveyed using graphics and visuals are 43 percent more effective. Most people have an innate psychological … Continue reading

The Art of Patient Loyalty – 4 Tips for Building a Practice Patients Love

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The Art of Patient Loyalty – 4 Tips for Building a Practice Patients Love

In a world where your competitors are just a click away, patient loyalty is the new marketing. Today’s patients have access to an endless amount of information about your medical practice and the unique services your offer. Research shows that … Continue reading

5 Ways to Improve Your Medical Practice’s Profitability

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5 Ways to Improve Your Medical Practice's Profitability

As a medical practice owner, your goal is to improve revenue and increase the bottom line. However, your patients do not care about your profitability. They want value for their money, and this can go well beyond how your staff … Continue reading

5 Guaranteed Ways to Keep Visitors on Your Dental Website Longer

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5 Guaranteed Ways to Keep Visitors on Your Dental Website Longer

All healthcare marketers understand the importance of having an attractive website and getting regular traffic. However, website traffic is only half the battle. The challenge is making your visitors stay on your dental practice website long enough to find out … Continue reading

Increase Your Medical Practice Revenue By Up-Selling and Cross-Selling

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Increase Your Medical Practice Revenue By Up-Selling and Cross-Selling

Did you know that more than 60 percent of patients who are convinced of your quality would try more of your products or services when offered? The significance cross-selling and up-selling is underestimated in the healthcare industry. Medical practitioners can … Continue reading

Is Your Medical Practice Website Delivering the Best User Experience?

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Is Your Medical Practice Website Delivering the Best User Experience?

Are you noticing a drop in your website’s engagement levels? Is your website’s bounce rate giving you sleepless nights? Or are you looking for ways to attract potential patients to your medical practice website? If the answer to any of … Continue reading

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8 Ways to Handle Patient Complaints and Defuse Their Frustrations

Patient service is the most important thing for your medical practice to get right. Excellent patient service can overcome poor marketing, but it is extremely difficult and very expensive to replace poor patient service with even the most delightful marketing. … Continue reading