Online Appointment Scheduling: Take Your Medical Practice from Patchy to Profitable

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Online Appointment Scheduling: Take Your Medical Practice from Patchy to Profitable

When it comes to ease-of-use and convenience, most medical practices are not currently delivering the comfort and access that their patients desire. According to a report, nearly 81 percent of patients want to be able to book their doctors’ appointments … Continue reading

7 Proven Ways to Make Patients Fall in Love With Your Practice

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7 Proven Ways to Make Patients Fall in Love With Your Practice

The Harvard Business Review recently surveyed thousands of customers to understand their service priorities. It was found that customers desired “an effortless experience” the most. The same outcomes can be applied to the healthcare community, where patients are our valuable … Continue reading

Are You Looking to Improve Conversion Rates of Your Medical Website?

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Are You Looking to Improve Conversion Rates of Your Medical Website?

So, your medical practice has a website and you want to drive more traffic or potentially more patients. What can you do? Most website owners instantly think about marketing and spending more dollars. Undoubtedly, getting more visitors to your website … Continue reading

5 Dental Practice Marketing Trends for 2018

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5 Dental Practice Marketing Trends for 2018

Over the last few years, digital marketing trends have emerged that have had a significant influence on how dental practices collaborate, communicate, evolve and innovate. As healthcare marketers, we live in a fast-paced digital world where the rules of the … Continue reading

Is Your Medical Practice Website HIPAA-Compliant?

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Is Your Medical Practice Website HIPAA-Compliant?

An effective website is a foundation for any digital marketing strategy. However, for healthcare providers, having a great website is not enough – it also needs to be HIPAA-compliant. This means if you are using your practice website for either … Continue reading

6 Key Design Elements of a Successful Medical Website

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6 Key Design Elements of a Successful Medical Website

Designing a medical practice website is not an easy task. Think back to the last time you searched for a medical practice online, only to discover that their website was stale, challenging to navigate and an esthetic nightmare. Did you … Continue reading

5 Key Metrics That Will Transform Your Physical Therapy Practice

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5 Key Metrics That Will Transform Your Physical Therapy Practice

Digital marketing has seen rapid growth in the past few years, but healthcare marketers still face significant challenges implementing and scaling an effective digital marketing strategy across their practice. Most notable among these obstacles is measuring the effectiveness of their … Continue reading

5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

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5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

The evolution of social networks is a story filled with awe and, to some extent, disbelief. It seems like yesterday when people were using Orkut, sending frivolous messages and sharing pictures with friends. And then Facebook happened. The world changed. … Continue reading

Top 10 Healthcare Marketing Trends For 2018

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Top 10 Healthcare Marketing Trends For 2018

With 2017 almost in the rear-view mirror, it is time to start thinking about how your healthcare marketing strategy will evolve in 2018. It is a wise thing to step back for a moment, analyze the success of last year’s … Continue reading

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Why you need to market your healthcare practice online

When it comes to ease-of-use and convenience, most medical practices are not currently delivering the comfort and access that their patients desire. According to a report, nearly 81 percent of patients want to be able to book their doctors’ appointments … Continue reading