10 Online Reputation Management Rules for Physicians

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10 Online Reputation Management Rules for Physicians

With the rise of the Internet, medical practices have to change the way they manage their online reputation. A massive amount of information gets shared on the Internet every day, which makes it very difficult to monitor what is being … Continue reading

8 Ways to Improve SEO Ranking of Your Healthcare Website

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8 Ways to Improve SEO Ranking of Your Healthcare Website

When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, that is not all there is to modern SEO. These days, analytics and content play a significant role … Continue reading

8 Essential Metrics Healthcare Marketers Must Focus On

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8 Essential Metrics Healthcare Marketers Must Focus On

Are you flushing your precious marketing dollars down the drain? If you cannot track how much revenue you are generating from the various marketing activities, you may end up wasting A LOT of money on activities that will never yield … Continue reading

Google Local Search Update: Why Online Reviews Matter for Your Practice

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Google Local Search Update: Why Online Reviews Matter for Your Practice

Google’s latest local search update has highlighted the importance of online reviews in a customer’s decision-making process. Your practice’s online reviews are one of the most reliable ways for potential patients to determine whether your practice is good or not. … Continue reading

Medical Website Design Tips That Convert Leads to Patients

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Medical Website Design Tips That Convert Leads to Patients

As a marketer, you must have invested a lot in marketing strategies in order to boost your website traffic. After tremendous amounts of content creation, social engagement and paid media, you think of celebrating because your website is finally able … Continue reading

How Much Revenue Are Missed Phone Calls Costing Your Practice?

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How Much Revenue Are Missed Phone Calls Costing Your Practice?

Every time the phone rings at your practice, you get a brand-new chance to delight your caller with great customer service. Each call that comes in to your medical practice is also a chance to build revenue by helping a … Continue reading

5 Fundamentals for Building an Effective Medical Practice Website

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5 Fundamentals for Building an Effective Medical Practice Website

As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a … Continue reading

19 Patient Referral Tips to Help Your Practice Grow

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19 Patient Referral Tips to Help Your Practice Grow

Before we start, here’s some food for thought: 65 percent of a company’s new business comes from referrals. Customers are four times more likely to try a new business or product when referred by a friend. A referred customer is … Continue reading

What Are Your Healthcare Marketing Goals for This Year?

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What Are Your Healthcare Marketing Goals for This Year?

Just as we set goals in our personal life to improve our health, pay more attention to finances or devote more time to our relationships, a medical practice should focus on short- and long-term goals in order to be successful. … Continue reading

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Your Healthcare Marketing Guide to Google+

What does patient service have to do with patient experience? Well, a lot. Think about the stages a patient goes through to get admitted to your medical practice. At the very beginning, he or she interacts with someone at the … Continue reading