As more consumers search for ways to enhance their health and longevity, they’re turning to medical spas in greater numbers than ever. Medical spas, which are sometimes called medspas or medspas, typically combine certain medical procedures normally performed in a … Continue reading
Your healthcare practice’s online reputation is only as good as your patients’ worst experiences. Your patients can make or break your online reputation. And the best way to create happy patients is with great customer service. Happy, satisfied patients are … Continue reading
No business should operate without a good marketing plan in place. That includes the business of oral and maxillary or maxillofacial dental surgeons. Marketing your oral surgery practice is essential if you want to attract new patients directly. Just remember … Continue reading
As a cosmetic dentistry practitioner, you know that being discovered online and attracting new patients is a time-consuming, competitive endeavor. You need a sound marketing strategy. The online marketing landscape changes quickly, as Google updates its algorithm, developers turn to … Continue reading
You’ve been hearing about content marketing for years. The buzz around content marketing started with businesses in other consumer and B2B categories and spilled over into healthcare during the last decade as more medical practices, physicians, and hospitals jumped into … Continue reading
If you want to grow your medical practice, you need an outstanding online presence. Most patient prospects search online for everything, including new doctors and health practices. If they don’t see your website, you’re invisible to them. Like you don’t … Continue reading
With so much talk about the benefits of search engine optimization for healthcare websites, we often lose sight of the dangers of over-optimization. Too many website owners are unaware they can overdo SEO. It happens all the time. For example, … Continue reading
Does your website have everything it needs to achieve high rankings in Google searches? Does it set you apart from competitors, increase website visits, and deliver helpful insights about your services to your local community? Does it include doctor bios … Continue reading
Health care websites are valuable tools that promote medical practices, provide information, and help people find assistance. When optimizing a health care website, you might want to consider some things and avoid others. Clean design Good design is important for … Continue reading
I spy something with my little eye … a competitor’s social media platform? But it’s not really spying. It’s research. Checking to see what your competitors are doing on social media could help you what they’re doing, how they’re doing … Continue reading
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