Based on our 35 years of experience advising more than 15,000 privately owned dental, medical and physical therapy practices, one of the greatest marketing challenges is naming or renaming a practice. In large and small markets across the United States, … Continue reading
Last year, a new index that gauges the financial and operational health of physician practices forecast a downward trend in profitability for 2014. The Practice Profitability Index, or PPI, revealed that two out of three practices polled anticipate reduced profitability … Continue reading
According to the Concierge Medicine Research Collective, which has been studying consumer demand for concierge or direct care models for years, the number of patients seeking concierge medical care is far greater than the actual number of concierge doctors and … Continue reading
Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a … Continue reading
Most patients and healthcare consumers prefer using social media to look for information relating to their health and medical care. Take a peek at why social media is an emerging trend that you can utilize to boost your online medical … Continue reading
The Concierge Medicine Research Collective has been studying consumer demand for concierge, direct care, cash-only and retainer-based medical models for years. They have found that the number of patients seeking concierge medical care is now far greater than the actual … Continue reading
Now more than ever, dental care consumers are looking for money-saving offers that will take some of the sting out of their family healthcare budget. To attract them to your practice, you need the right kind of offers. If you … Continue reading
With the emergence of mobile apps in smartphones and similar devices, experts foresee great potential for health-related apps at improving patient engagement. Mobile app downloads have increased significantly. According to the April 2012 Xyologic app download report, approximately 378 million … Continue reading
Online practice marketing has changed the way doctors and healthcare practitioners attract new patients into their practice. To draw prospective patients, today’s healthcare practitioners are developing their own websites to use as platforms for increasing awareness about their practice and … Continue reading
Patients are more disengaged from matters concerning their health than ever before. In a study conducted by the Deloitte Center for Health Solutions in 2012, it was reported that one in three patients are not likely to take preventive health … Continue reading
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