Video has rapidly become the single most engaging and clicked-on of all Internet media. Astoundingly, people view over four billion YouTube videos every day. So it makes perfect sense to use the power of video and social media – YouTube, … Continue reading
You probably don’t realize that your style of writing is getting in the way of effective doctor-patient communications and would probably earn you no more than a C-minus grade in high-school English. Here are three big reasons why and three … Continue reading
More American consumers are learning every day that they can check physician and dentist ratings online – just like they check restaurant or new car ratings – before they choose a provider. Online reputation ratings are becoming a fact of … Continue reading
When Google pushed “universal search results” to the world in 2007, our search results suddenly went beyond simple links to websites. Overnight, we were greeted with images, maps, social content—and videos. We learned that humans have an insatiable appetite for … Continue reading
Ten years ago, only the most forward-thinking doctors and dentists had their own practice websites. Most of these were templates, self-created or based on printed materials such as brochures already being used by their practices. But times have changed, and … Continue reading
It’s hard to believe that the World Wide Web is celebrating its 25th anniversary. Pew Research used the occasion to gauge the impact of the Internet’s rapid growth in America. According to their most recent survey, nearly nine out of … Continue reading
Today’s healthcare environment is putting individual patients and quality of care at the center of the American health universe. New payment models are rewarding value and quality over volume. And patients are acting more like traditional consumers and relishing their … Continue reading
Based on our 35 years of experience advising more than 15,000 privately owned dental, medical and physical therapy practices, one of the greatest marketing challenges is naming or renaming a practice. In large and small markets across the United States, … Continue reading
Last year, a new index that gauges the financial and operational health of physician practices forecast a downward trend in profitability for 2014. The Practice Profitability Index, or PPI, revealed that two out of three practices polled anticipate reduced profitability … Continue reading
According to the Concierge Medicine Research Collective, which has been studying consumer demand for concierge or direct care models for years, the number of patients seeking concierge medical care is far greater than the actual number of concierge doctors and … Continue reading
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