You may have heard about patient personas, but do you have any idea what they are? Let’s say you were involved in a process that included gathering facts, asking pointed questions to patients and using their answers to make a … Continue reading
Right now, there’s a tremendous battle raging on the Internet and you probably haven’t heard a peep about it. It’s the battle between search engines (SEO) and user experiences (UX). Why? Because the best practices in SEO can often diminish … Continue reading
How Can You Make the Best Use of Local SEO Strategies in Healthcare? It’s no secret that the vast majority of private healthcare practices rely on attracting patients who live or work within their local geographic areas. By the same … Continue reading
Now that 2022 is well underway, this is a great time to review your search engine optimization strategy. Like most areas of digital healthcare marketing, healthcare SEO undergoes constant change. However, with frequent Google algorithm updates (at least one or … Continue reading
In 2021, there is no doubt that healthcare SEO is vital to the growth of online visibility for medical practices. Every medical practice owner and digital marketer understands this. However, what needs to be understood is the fact that healthcare … Continue reading
Of the 7.9 billion people on planet Earth, more than 4.6 billion have Internet access; and more than 4.3 billion people have access to social networks. More than 98% of social media users access social networks through a mobile device. Most of them spend … Continue reading
I want to reach a broader target audience. I want to attract more traffic to my website I want to convert more leads I want prospects to read my content. If any one of the above statements is your marketing … Continue reading
Attention, medical marketers. We’ve got a question for you: On a scale of 1 to10, how much do you really understand healthcare PPC marketing? Even though 45% of small businesses, including medical practices, use paid ads, pay-per-click, or PPC, is … Continue reading
Though search engine optimization (SEO) is one of the most critical digital healthcare marketing skills, it is also said to be the most complicated to master. If you want to grow your medical practice, you will need website traffic. And … Continue reading
Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading
