Having a healthcare website is crucial for the success of your practice in the modern digital era. To guarantee that prospective patients can discover you, you must make sure that your website is search engine optimized. Having a website alone … Continue reading
In the digital marketing world, it’s not uncommon to see SEO teams and CRO teams butt heads. With lots of overlap in their work and sometimes seemingly opposing goals, conflict between these teams is understandable. That conflict can lead to … Continue reading
It may seem like strong SEO and a good UX work against each other sometimes, but, there’s no reason they need to. And there are many who would tell you that good UX is good SEO, and vice-versa. When goals … Continue reading
Selling health-related products has become commonplace for dentists, dermatologists, cosmetic surgeons, and even family medicine practitioners. Although many healthcare practices that sell products have mastered the art of in-office promotions, few have had success at marketing products online. If you … Continue reading
How’s your website doing these days? If you answered that it’s not doing as well as you’d like, then this article is for you. Your healthcare website may be suffering from technical SEO factors or common technical SEO issues that … Continue reading
You may have heard about patient personas, but do you have any idea what they are? Let’s say you were involved in a process that included gathering facts, asking pointed questions to patients and using their answers to make a … Continue reading
How Can You Make the Best Use of Local SEO Strategies in Healthcare? It’s no secret that the vast majority of private healthcare practices rely on attracting patients who live or work within their local geographic areas. By the same … Continue reading
Now that 2022 is well underway, this is a great time to review your search engine optimization strategy. Like most areas of digital healthcare marketing, healthcare SEO undergoes constant change. However, with frequent Google algorithm updates (at least one or … Continue reading
In 2021, there is no doubt that healthcare SEO is vital to the growth of online visibility for medical practices. Every medical practice owner and digital marketer understands this. However, what needs to be understood is the fact that healthcare … Continue reading
Of the 7.9 billion people on planet Earth, more than 4.6 billion have Internet access; and more than 4.3 billion people have access to social networks. More than 98% of social media users access social networks through a mobile device. Most of them spend … Continue reading
