In 2021, there is no doubt that healthcare SEO is vital to the growth of online visibility for medical practices. Every medical practice owner and digital marketer understands this. However, what needs to be understood is the fact that healthcare … Continue reading
Of the 7.9 billion people on planet Earth, more than 4.6 billion have Internet access; and more than 4.3 billion people have access to social networks. More than 98% of social media users access social networks through a mobile device. Most of them spend … Continue reading
I want to reach a broader target audience. I want to attract more traffic to my website I want to convert more leads I want prospects to read my content. If any one of the above statements is your marketing … Continue reading
Attention, medical marketers. We’ve got a question for you: On a scale of 1 to10, how much do you really understand healthcare PPC marketing? Even though 45% of small businesses, including medical practices, use paid ads, pay-per-click, or PPC, is … Continue reading
Though search engine optimization (SEO) is one of the most critical digital healthcare marketing skills, it is also said to be the most complicated to master. If you want to grow your medical practice, you will need website traffic. And … Continue reading
Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading
Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading
As healthcare marketing experts say, “Social networks may be appealing, but search will pay your bills.” This statement highlights the importance of search results. Regardless of whether or not you have a strong social media presence, if you cannot make … Continue reading
If you do not control your brand image online, someone else will. These days, almost every transaction starts online. If existing or potential patients see harmful content about your medical practice in search engine results, you are taking a considerable … Continue reading
Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading
