Familiarity Breeds Credibility

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Familiarity Breeds Credibility

Familiarity Breeds Credibility Familiarity Breeds Credibility People will buy much more, and more often, from you if they have heard your name before. In marketing, familiarity definitely breeds credibility, providing what the public has heard is positive. If potential patients/clients … Continue reading

Do You Know Your Target Audience?

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Do You Know Your Target Audience?

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading

Can Your Target Audience Read?

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Can Your Target Audience Read?

According to the American Medical Association’s subcommittee on health literacy, only 35% of physicians know anything about literacy in America. Which means that nearly two-thirds of doctors don’t know that 22% of adult Americans are functionally illiterate and another 27.5% … Continue reading

Your Practice Needs Your Attention

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Your Practice Needs Your Attention

Look at Your Practice Through Your Patients’ Eyes Has your practice experienced a decline in patient visits, new patients and new patient inquiries? Have you seen an increase in cancellations and no-shows? Would you like to know how some practitioners … Continue reading

Medical Practice Marketing- Why You Should Brand Your Medical Practice

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Medical Practice Marketing- Why You Should Brand Your Medical Practice

Medical Practice Marketing- Why You Should Brand Your Medical Practice How do you brand your medical practice so that patients understand the unique benefits you offer and why you are the best practitioner to help them? Why you should develop … Continue reading

Medical Practice Marketing How to Convert Patient Inquiries and Track Your Marketing

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Medical Practice Marketing How to Convert Patient Inquiries and Track Your Marketing

[youtube=http://www.youtube.com/watch?v=guLl7FJxbCU] Converting the highest possible percentage of new patient inquiries and tracking where those calls are coming from is especially imperative in a tough economy. Lori Waltz, Practice Builders Training Program Consultant, discusses how to overcome objections, answering the “Why … Continue reading

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Why a Custom Website for Your Healthcare Practice Is Essential

[youtube=http://www.youtube.com/watch?v=guLl7FJxbCU] Converting the highest possible percentage of new patient inquiries and tracking where those calls are coming from is especially imperative in a tough economy. Lori Waltz, Practice Builders Training Program Consultant, discusses how to overcome objections, answering the “Why … Continue reading