General dentistry marketing has changed drastically over the past few years. Dentists today have to continually struggle between providing excellent patient care and maintaining a healthy bottom line.
The heart of every general dentistry practice lies in its strategic marketing plan. Whether you are looking to promote your products or trying to improve your brand image, you must equip yourself with the latest dental marketing solutions tailored to your needs.
According to a survey by Software Advice, nearly 77 percent of patients use the Internet to search for a new dentist. It is good to follow old-school general practice marketing strategies, but if you are losing potential patients to digital-friendly dentists, it is time to revamp your dental marketing strategy. General dentistry practices need to have a robust online presence in order to attract potential patients.
In order to achieve your business goals, it is important to have all your general dentistry marketing strategies and tools working together. But you do not have to be a digital marketing guru to grow your practice. Practice Builders offers general dentistry marketing services that can help you reach your business goals, generate more appointments and improve your bottom line. Our experts can help you grow your practice efficiently, ethically and professionally.
We offer multiple dental marketing solutions – including online dental marketing – to achieve the success you are looking for. These are some of our general dentistry marketing services:
The primary objective of having a website is to represent your dental practice and “get found” in search engine results. Implementing dental SEO techniques can be a gold mine for your practice. Targeting the most searched and popular keywords can attract thousands of new patients every month who are looking for a dentist in your area. Contact our experts for an exclusive general practice business plan tailored to your unique needs.
Having a dental website that works to your advantage is an essential part of a general practice business plan. Your website needs to educate and inform visitors while promoting offers and improving the brand image of your dental practice. A well-designed and easy-to-use website is the key to successful dental marketing. At Practice Builders, we understand the specific online marketing needs of general dentistry practices and devise a general marketing strategy tailored to your requirements.
More than 70 percent of patients trust online reviews as much as personal recommendations. In addition, the average person reads four to six online reviews before scheduling an appointment with a local dentist. This makes it essential to maintain a 5-star reputation for your dental practice. We will make online reputation management a key element in your general practice business plan so that you can outrank your competition and focus on achieving your business objectives.
Strategic and professionally designed general dentistry branding can communicate your professionalism and competence. We can design promotional material and general dentistry marketing collateral that will be an accurate representation of your dental practice. We can help you with a logo, practice stationery and brochures. Contact our experts for a comprehensive general practice business plan tailored to suit your branding needs.
Your patients are busy. Be sure to stay in touch with them so that they will remember to schedule regular checkups. In addition to e-newsletters, we can help you plan and execute email marketing campaigns as part of your general dentistry marketing strategies. You can send a special promotion or announce new products or services to your existing or new patients. Our skilled teams will help you create, send and track your campaigns so you can see how your efforts are paying off.
From the general marketing strategy standpoint, having a blog on your website is essential. Blogs allow you to communicate with your existing and potential patients about existing services, new launches, general information and much more. You can also use blogs to help develop the voice for your dental practice. In addition to being a communication and branding tool, a blog can help you maintain a robust online presence. As dental content experts, we will identify areas of interest to your target audience and create relevant content to engage them effectively.
Staff training is essential for optimizing your general marketing strategy as well as your ROI. At Practice Builders, we have designed a series of staff training programs to meet your specific needs. These training sessions are designed to evaluate your current processes and implement improvements. We can impart staff training individually or as a package. Our experts can help you choose which training programs are best-suited to your needs.
One of the essential pillars of general marketing strategy, social media is an essential factor in the success of any dental marketing strategy. Social networks can provide your practice an opportunity to reach out and engage existing and potential patients. Our social media marketing specialists can create a customized social media strategy for your practice that attracts new patients, improves patient retention and enhances brand image.
At Practice Builders, we are passionate about listening to your general dentistry marketing needs and understanding what you want for your dental practice. Our general practice marketing experts will show you how to promote your practice so that your message reaches the target audience and gets heard.
Please call 855.898.2710 for a complimentary general dentistry marketing consultation or fill out the form on the right.
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